omnicom

  • Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

    Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group initially will be jointly run by… Read More