Performance-based mobile ad startup Moolah Media is announcing that it’s taking its real-time bidding platform out of beta. It’s also sharing its revenue numbers today.
The company had already talked up its RTB platform (namely, its technology allowing the advertisers to manage the bidding on multiple ad networks and exchanges) as a big selling point behind the display advertising network that… → Read More
Moolah Media, a recently launched mobile ad network that uses a cost-per-action and cost-per-lead model, is rolling out a new performance optimized ad units for advertisers and publishers with the launch of its new SmartMoolah layer.
The network launched last year allowing advertisers to drive inbound calls directly to a call center, collect signups and registration leads, while also tracking… → Read More
There’s no shortage of mobile ad networks; and unsurprisingly there’s been a lot of consolidation in the space marked by the acquisitions of AdMob by Google and Quattro Wireless by Apple. Today, Moolah Media is throwing its hat into the mobile advertising network ring.
Moolah Media, which has been in stealth for the past few months, is basing its network of mobile ads around a cost-per-action and… → Read More
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