eFORCE Global Inc. has acquired gBox, the music store that allows users to create embeddable “Wish Lists” and buy DRM-free songs as gifts for friends. eFORCE is a provider of professional eBusiness services with a focus on RoI. Under new ownership, gBox will continue to offer its music store and wishlist widgets, which we covered last year. gBox will also begin to offer a whitelabel version of the widget that will allow major online brands to label and sponsor these wishlists. The details of the acquisition have not been disclosed, but it is reported to have been a cash and equity deal (more equity than cash). gBox lauched in 2007, and is headed by Tammy Artim, Rajen Bose, Elmar Jakoby, and Saji Johnson. CrunchBase Information gBox eFORCE Global Information provided by CrunchBase → Read More
Over the past half year we have seen arguably the most significant change in the online music industry since Apple launched their iTunes store in 2003. Following Steve Jobs’ open letter clarifying Apple’s position on digital rights management (DRM) in Februrary, major record companies have begun providing their music online free of piracy protection mechanisms. The first major label to take the plunge was EMI Music, which teamed up with Apple in May to release its entire online catalog through a DRM-free area of the Apple music store called iTunes Plus. Also in May, Amazon announced that it would launch an MP3-only online music store with songs from major labels by the end of the year. Just this week, Wal-Mart began selling unprotected MP3s of many Universal Music Group and EMI songs through its website. RealNetworks, MTV, and Verizon have also teamed up to launch Rhapsody America, a music service catered toward mobile phone users that will provide DRM-free downloads, in the near future. Even LimeWare, a P2P software maker, has recently announced that it plans to be part of the DRM-free movement (this time legitimately). Some of the major music companies have been more tentative than others. EMI has thrown the most weight into the DRM-free movement by unlocking all of its online music. While Universal has agreed to release thousands of unprotected albums and tracks through several online retailers – RealNetworks, Google, Best Buy, Wal-Mart, Amazon, and gBox – it has done so on a trial basis that will extend only until January 2008, at which point the company will decide whether it thinks DRM-free music boosts or hurts sales. Sony BMG Music Entertainment and Warner Music Group are still standing on the sidelines of the DRM-free movement and appear to be waiting to see how EMI and Universal fare by opening up. While the progression of things suggests that all online music will eventually be DRM-free, there’s no need to wait to get in on the DRM-free action. Check out the DRM-free online music retailers below to get better quality music that plays on virtually any handheld music device, on any computer, and with any music program. The retailers covered provide music from both major and minor labels. Update: We have been informed by a RealNetworks representative that “there are no current plans for a major overhaul of Rhapsody’s store front when Rhapsody America launches” and “there → Read More
gBox is a new take on selling digital content. Instead of emphasizing sales directly to consumers, gBox is encourages you to create wish lists and buy gifts for your friends and family. To kick-start the service, they’ve sealed a pretty big deal with Universal to be the retailer for their new “Open MP3″ experiment into DRM free music. In a move that’s a snub to Apple’s iTunes, Universal will be buying Google AdWords for their music, linking people to the gBox site to buy their artists’ music. gBox will be expanding to other forms of digital content in the future. gBox is not only a destination retail site for digital content. It also has an embeddable gift box widget to show off what you want to your friends. Your friends can then buy it for you directly from within the widget. It will be available as a general embed or specialized for 7 of the big social networks (no Facebook). Their current offering, music, will go for 99 cents per track and $9.99 per album (to stay competitive with iTunes). You have to have a gBox account to receive a gift, but not to buy one. Considering people already pay 99 cents to send their friends virtual gifts on Facebook, I’d expect buying a real song to be an attractive proposition. It also seems like a missed opportunity for a network like MySpace, which runs on Snocap. You can download the content after its bought for you, but need a special gBox plugin to control the downloads since some content partners (Sony, IODA) will be selling music with DRM. This makes the offering somewhat disappointing, because the plugin will only work for IE (FF on the way) and not on the Mac. gBox was started in June as an angel funded spin-off from Navio systems. They’re a 20 person company based in Cupertino, California. → Read More
