Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. The former president of ExactTarget and lat
Developing a software that tracks user behavior across apps and websites, and generates targeted marketing emails for those users has garnered the San Diego-based technology company Cordial $6 milli
When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data an
A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorse
Salesforce.com added more marketing power to its arsenal today with the purchase of <a target="_blank" href="http://www.exacttarget.com/" rel="noopener noreferrer">ExactTarget</a> for $2.5 billion. It
<a target="_blank" href="http://www.exacttarget.com">ExactTarget</a>, the marketing software giant that <a target="_blank" href="http://www.bloomberg.com/news/2012-03-22/exacttarget-soars-in-debut-aft
Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has just <a href="http://www.sec.gov/Archives/edgar/data/1420850/000119312511320915/d256812ds1.htm">submitted its se
<img src="https://techcrunch.com/wp-content/uploads/2011/06/6-stories_by_market.png" alt="" />
<em><strong>Editor's note</strong>: Previously, in <a href="https://techcrunch.com/2011/06/12/math-of-
<img src="http://tctechcrunch.files.wordpress.com/2011/04/exacttarget-picture.png" class="shot2">Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has raised <a href=
<img src="http://tctechcrunch.files.wordpress.com/2010/08/mpath.png" class="shot2" />
Interactive marketing software and services provider <a href="http://www.crunchbase.com/company/exacttarget">Exac
<img src="http://tctechcrunch.files.wordpress.com/2010/03/cotweet1.png" />
When <a href="https://techcrunch.com/2010/03/02/exacttarget-cotweet/">CoTweet sold to ExactTarget</a> a couple weeks ago, th
<img src="http://tctechcrunch.files.wordpress.com/2010/03/cotweet1.png" />
Email marketing software giant <a href="http://www.exacttarget.com">ExactTarget</a> has agreed to <a href="http://email.exac
<img src="http://tctechcrunch.files.wordpress.com/2009/12/31738v2-max-250x250-1-215x31.png" width="215" height="31" />
Wow. Marketing email software provider <a href="http://email.exacttarget.com/">E
<img src="http://tctechcrunch.files.wordpress.com/2009/05/31738v2-max-250x250-1-215x31.png" width="215" height="31" />
Marketing email software provider <a href="http://email.exacttarget.com/">ExactT