Email marketing software giant ExactTarget has just submitted its second S-1 for a public offering, seeking to raise as much as $100 million. In 2007, ExactTarget filed for an initial public offering but delayed its IPO plans and withdrew its application with the SEC to trade on the Nasdaq under the symbol EXTG due to the recession. Clearly, the company has considered the current IPO climate to be more favorable.
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Editor’s note: Previously, in “The Math of TechCrunch, Part I: Is TechCrunch Still About Startups?” guest author Mark Goldenson analyzed more than 20,000 TechCrunch stories to find out how much we actually cover startups versus big companies. In this post, he drills down by investors, authors, and market segments. Goldenson is CEO of Breakthrough.com, a startup that helps people find a therapist and get online counseling. His email is mark@breakthrough.com.
In my last post, we learned that TechCrunch now covers ten times more startups than in its first year, but over half its coverage is now on large companies. In this post, I look at how the coverage breaks down by investors, authors, and markets.
These findings are based on the CrunchBase API and TechCrunch’s 23,547 stories on 6,308 companies from June 11th, 2005 to May 11th, 2011. Here is what I found. → Read More
Email marketing software giant ExactTarget has raised $30 million in new financing led by Technology Crossover Ventures with Battery Ventures, Scale Venture Partners and Greenspring Associates participating in the round. This brings the company’s total funding up to $208 million.
The company is also announcing that it posted record performance in the first quarter, increasing revenue 52 percent year over year. The company posted annual revenue growth of 41 percent in 2010 finishing the year with $134 million in revenue. → Read More
Interactive marketing software and services provider ExactTarget this morning launched ExactTarget Australia, following the acquisition of its reseller mPath Global in Sydney and Melbourne. Terms of the acquisition of its 5-year long partner were not disclosed, but all mPath employees are said to have accepted positions with ExactTarget Australia. → Read More
When CoTweet sold to ExactTarget a couple weeks ago, the acquisition price was not disclosed. But an SEC filing put out today suggests that ExactTweet paid at least $8.1 million in stock for CoTweet. That is the value of “securities offered . . . as partial consideration in connection with a merger,” meaning there was likely a cash portion as well. While this isn’t a huge sum, it’s not a terrible return for an initial investment of $1.1 million.
CoTweet helps businesses manage multiple Twitter accounts and use it more effectively as marketing channel. The CoTweet acquisition is now being pointed to as an example of how businesses can be built on top of Twitter. So now we know how much the stock portion of the deal was worth. → Read More
Email marketing software giant ExactTarget has agreed to acquire CoTweet, a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts.
CoTweet will continue to operate from San Francisco as a business unit of ExactTarget, essentially taking charge of the company’s social media product development. CoTweet co-founder and CEO Jesse Engle will lead the San Francisco operation and head ExactTarget’s new “social media lab”.
Terms of the agreement have not been disclosed, but we’re digging. → Read More
Wow. Marketing email software provider ExactTarget has secured another $70 million in funding, according to an SEC filing, bringing the startup’s total funding this year alone to $145 million. The company raised $70 million earlier this year from Battery Ventures, Scale Venture Partners and Montagu Newhall. Not too shabby considering the state of the economy.
The latest round of funding comes from Technology Crossover Ventures, (TCV) according to a report in the Indianapolis Business Journal. The VC firm has also invested in HomeAway, Zillow, eHarmony, WhitePages.com, Expedia, Orbitz and Netflix. → Read More
Marketing email software provider ExactTarget has secured $70 million in funding led by Battery Ventures, with Scale Venture Partners and Montagu Newhall participating. The company says it will use the money to expand its international presence.
The company says that the $70 million is a similar level of funding it sought to raise in its December 2007 application for an initial public offering. ExactTarget will delay its IPO plane and has withdrawn its application with the SEC to trade on the Nasdaq under the symbol EXTG. → Read More
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