exacttarget

  • ExactTarget Co-Founder Scott Dorsey Leaves Salesforce, McCorkle New CEO

    ExactTarget Co-Founder Scott Dorsey Leaves Salesforce, McCorkle New CEO

    A changing of the guard at ExactTarget, the email and digital marketing company that Salesforce acquired last year for $2.5 billion, its biggest acquisition to date. ExactTarget co-founder Scott Dorsey is stepping down as CEO, while Scott McCorkle, president of technology and strategy and COO, is stepping up. Sources tell us that emails went out to staff yesterday from Salesforce CEO… Read More

  • With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite

    With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer’s Suite

    Salesforce.com added more marketing power to its arsenal today with the purchase of ExactTarget for $2.5 billion. It is the company’s largest acquisition to date, second to Buddy Media, which it bought last year for $689 million. In 2011, the company purchased social-monitoring platform Radian6 for $276 million in cash plus additional stock. Read More

  • ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

    ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

    ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common stock). Read More

  • Marketing Software Giant ExactTarget Re-Files For IPO; Will Raise $100M

    Marketing Software Giant ExactTarget Re-Files For IPO; Will Raise $100M

    Email marketing software giant ExactTarget has just submitted its second S-1 for a public offering, seeking to raise as much as $100 million. In 2007, ExactTarget filed for an initial public offering but delayed its IPO plans and withdrew its application with the SEC to trade on the Nasdaq under the symbol EXTG due to the recession. Clearly, the company has considered the current IPO climate to… Read More

  • The Math of TechCrunch, Part 2: Does It Play Favorites?

    The Math of TechCrunch, Part 2: Does It Play Favorites?

    Editor’s note:  Previously, in “The Math of TechCrunch, Part I: Is TechCrunch Still About Startups?” guest author Mark Goldenson analyzed more than 20,000 TechCrunch stories to find out how much we actually cover startups versus big companies.  In this post, he drills down by investors, authors, and market segments.  Goldenson is CEO of Breakthrough.com, a startup… Read More

  • Marketing Software Giant ExactTarget Raises $30 Million, Revenue Up 50 Percent

    Marketing Software Giant ExactTarget Raises $30 Million, Revenue Up 50 Percent

    Email marketing software giant ExactTarget has raised $30 million in new financing led by Technology Crossover Ventures with Battery Ventures, Scale Venture Partners and Greenspring Associates participating in the round. This brings the company’s total funding up to $208 million. The company is also announcing that it posted record performance in the first quarter, increasing revenue… Read More

  • ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia

    ExactTarget Buys Reseller mPath Global, Sets Up Shop In Australia

    Interactive marketing software and services provider ExactTarget this morning launched ExactTarget Australia, following the acquisition of its reseller mPath Global in Sydney and Melbourne. Terms of the acquisition of its 5-year long partner were not disclosed, but all mPath employees are said to have accepted positions with ExactTarget Australia. Read More

  • SEC Filing Shows CoTweet Sold For At Least $8.1 Million

    SEC Filing Shows CoTweet Sold For At Least $8.1 Million

    When CoTweet sold to ExactTarget a couple weeks ago, the acquisition price was not disclosed. But an SEC filing put out today suggests that ExactTweet paid at least $8.1 million in stock for CoTweet. That is the value of “securities offered . . . as partial consideration in connection with a merger,” meaning there was likely a cash portion as well. While this isn’t a huge… Read More

  • ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco

    ExactTarget Buys CoTweet, Sets Up "Social Media Lab" In San Francisco

    Email marketing software giant ExactTarget has agreed to acquire CoTweet, a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts. CoTweet will continue to operate from San Francisco as a business unit of ExactTarget, essentially taking charge of the company’s social media product development. CoTweet co-founder and CEO… Read More

  • ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital

    ExactTarget Raises $75 Million More, Up To $145 Million In Venture Capital

    Wow. Marketing email software provider ExactTarget has secured another $70 million in funding, according to an SEC filing, bringing the startup’s total funding this year alone to $145 million. The company raised $70 million earlier this year from Battery Ventures, Scale Venture Partners and Montagu Newhall. Not too shabby considering the state of the economy. The latest round of… Read More

  • Despite Recession, ExactTarget Raises A Whopping $70 Million For Marketing Software

    Despite Recession, ExactTarget Raises A Whopping $70 Million For Marketing Software

    Marketing email software provider ExactTarget has secured $70 million in funding led by Battery Ventures, with Scale Venture Partners and Montagu Newhall participating. The company says it will use the money to expand its international presence. The company says that the $70 million is a similar level of funding it sought to raise in its December 2007 application for an initial public offering. Read More