Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing.
Financial terms of the deal were not immediately disclosed; we’ve contacted both… → Read More
Deutsche Post, Europe’s largest mail services operator, has announced that it’s to acquire the ad targeting platform nugg.ad in a bid to continue expanding into the online advertising market. The terms of the deal remain undisclosed, however, although nugg.ad will operate independently as a subsidiary of Deutsche Post and will remain headquartered in Berlin.
Nugg.ad is a service that enables… → Read More
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