Desire

  • Please Stop, HTC. Please.

    Please Stop, HTC. Please.

    Have a new phone? Better use fashion models to show them off. Because real people wear outfits that look like monochrome jellyfish and never smile and they want… no, need… your products. That’s just what HTC did today in an industry that is plagued with gender inequality and “booth babe” marketing. They had models of both sexes strut around with phones designed… Read More

  • How To Manufacture Desire

    How To Manufacture Desire

    Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Zynga addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How… Read More

  • HTC Desire headed for AT&T, Sprint picks up Legend (as Hero2)?

    HTC seemed pretty confident that the HTC Desire and HTC Legend weren’t US-bound when we talked to them at Mobile World Congress. But hey, things change — right? Boy Genius Report has just received word that the two handsets are bound for this side of the ocean, along with details on which carriers might be nabbing them. Read More