March 4th, 2012

How To Manufacture Desire

Nir Eyal2

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Zynga addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing… → Read More

February 23rd, 2010

HTC Desire headed for AT&T, Sprint picks up Legend (as Hero2)?

HTC seemed pretty confident that the HTC Desire and HTC Legend weren’t US-bound when we talked to them at Mobile World Congress. But hey, things change — right? Boy Genius Report has just received word that the two handsets are bound for this side of the ocean, along with details on which carriers might be nabbing them. → Read More