As the online ad technology industry consolidates, it is becoming tougher for startups to stand out among the giants. The 500-pound gorillas like Google and Microsoft keep integrating in new technologies and selling themselves as a one-stop shop to ad agencies, publishers, and brand marketers. But a group of ad tech startups is in the process of creating a counterweight to all the consolidation… → Read More
Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, is partnering with American Express OPEN to launch SearchManager, a product that allows small business owners to streamline search advertising and marketing.
American Express is essentially white-labeling… → Read More
Earlier this morning, we had Twitter inventor Jack Dorsey do a demo of Square, and we also had David S. Kidder, CEO of search advertising startup Clickable, show off a brand new product the company is cooking up. → Read More
It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April 12.
What that means is that an advertiser buying… → Read More
Clickable is debuting version 2.0 of its search advertising management suite today, adding to the software a slew of features that should make it easier for small and medium-sized businesses to stay on top of online marketing campaigns held across a variety of advertising networks such as Google, Yahoo and MSN.
While it was already possible for Clickable users to import different accounts in… → Read More
Clickable, the web advertising management company that launched at TechCrunch40, has closed a $14.5 Million Series B round led by Founders Fund, Union Square Ventures, and FirstMark Capital. The round brings Clickable’s total funding to $22.5 million, and comes only eight months after the company completed its $6 million two-part Series A round. Clickable offers users a web-based dashboard… → Read More
Advertising technology startup Clickable has raised another $3 million from its lead investors Union Square Ventures and Pequot Ventures, in a follow-on round to the $3 million it raised last July, confirms CEO David Kidder. He is calling it an A-1 round. Former CEO Jonathan Miller has also joined Clickable’s board, a fact we reported back in September during TechCrunch40, where Clickable… → Read More
Session six as follows, including our live notes. Spottt (Adbrite) Spottt helps like-minded sites promote each other for free. Just put a Spottt on your site, blog, or MySpace profile. Every time you show someone else’s ad, they’ll show yours. Spottt was created by AdBrite, with the assistance of Tony Hsieh, co-founder of LinkExchange. Simple model, 1:1 exchange model. Same as original… → Read More