It will soon be possible to compare the performance of search and social ad campaigns side by side. Clickable, the ad management platform that lets search marketers measure and track the performance of their online marketing campaigns across different search engines and advertising networks, will be adding Facebook Ads as an option on April 12.
What that means is that an advertiser buying pay-per-click ads on Google can test the performance of those search ads against pay-per-click ads on Facebook targeted to particular social demographics. Search ads versus social ads, all in one dashboard. According to this sign-up page on Clickable:
Clickable Pro now empowers you to create and upload pay-per-click Facebook ads in bulk. And with Clickable conversion tracking, you can track Facebook and search marketing revenues and conversions with a simple tag placed on your Web site. You can even produce customized, white-label reports with search and social performance displayed side by side.
Clickable is a Facebook partner which has integrated its service with the Facebook Ads API, which will allow Clickable customers to create, upload, and manage Facebook Ads directly from Clickable. The integration will work with pay-per-click text or image ads, but not yet with regular display ads.
Facebook ads are bringing in real revenues now for the social network. But how will they compare to search ads?