August 15th, 2011

Brighter Lands $8 Million From Benchmark To Bring Affordable Dental Care To The Masses

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It was less than three months ago that Jake Winebaum (the same guy who sold Business.com for $360 million) quietly launched Brighter.com, an online marketplace for discounted dental care. As Erick Schonfeld wrote at the time, Americans pay an estimated $55 billion out of pocket each year on dental bills. Dental plans, like their healthcare brethren, tend to take sizable bites out of our wallets… → Read More

May 19th, 2011

From Business.com To Brighter, Jake Winebaum Introduces A DIY Dental Plan

It is no revelation that the healthcare payment system in America is broken. That includes dental plans, where an estimated 50 percent of the $110 billion Americans spend each year on dental bills is paid out of pocket. Jake Winebaum thinks there is a better way to reduce those out-of-pocket expenses, and he’s quietly launched Brighter to offer online marketplace for dental care with negotiated… → Read More