Brian Halligan

  • To Meme, Or Not to Meme, That Is The (Startup) Question

    To Meme, Or Not to Meme, That Is The (Startup) Question

    Smart B2B companies have long known that winning big was predicated on redefining the rules of competition to your advantage over incumbent vendors. A more difficult question is whether you want to own a meme. In other words, do you want to define a new categorical term. Microsoft did that to great effect when they created the office suite category. More recently, Salesforce.com did… Read More