Aurasma

  • Augmented Reality: Believe The Hype (Cycle) Crunch Network

    Augmented Reality: Believe The Hype (Cycle)

    Gartner’s annual report in 2008 was titled “Hype Cycle of Emerging Technologies.” This was the first year the IT and technology research firm’s annual report mentioned augmented reality (AR). In it, Gartner estimated that AR was “more than 10 years” from mainstream adoption. Read More

  • Aurasma Augments Reality Anywhere — Even Waiting For A Cab

    Aurasma Augments Reality Anywhere — Even Waiting For A Cab

    At many conferences, like the Mobile World Congress, it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma. It is a perfect example of the “elevator demo” and in one way illustrates the portability of many… Read More