Aurasma Augments Reality Anywhere — Even Waiting For A Cab

Next Story

5 Reasons Why Your Facebook Store Might Be Struggling

At many conferences, like the Mobile World Congress, it seems the best demos usually end up happening while waiting in line for lunch or for a cab. While rolling through the pile of video content I collected at the MWC this year, I ran back across this Augmented Reality demo by Aurasma. It is a perfect example of the “elevator demo” and in one way illustrates the portability of many AR concepts – they don’t rely on a bunch of fixed assets or perfect lighting situations.

This is a pure marketing piece and really shows how effective AR can be a delivering unique, interactive video content.

Check out the second post in the series from MWC here.