Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Google Begins Testing Password-Free Logins

    Google Begins Testing Password-Free Logins

    Google confirmed this morning it’s now testing a new way to sign into your Google account without having to type in a password. Instead, those who have been invited to try this new method of logging in authenticate by responding to a notification sent to their smartphone. The idea is similar to Yahoo’s recently launched “Account Key,” which also offers a… Read More

  • “App Santa” Promo Drops Prices On 20 Top iOS And Mac Apps

    “App Santa” Promo Drops Prices On 20 Top iOS And Mac Apps

    There are a number of holiday app sales now running as mobile developers slash prices in hopes of reaching potential customers who will soon be unwrapping smartphones for Christmas. But one of the better promotions, starting today, is called “App Santa” and involves a group of indie developers behind some of the most popular applications on the iOS and Mac App Stores. The group… Read More

  • Google Brings Its Interactive, 360-Degree “Spotlight Stories” To YouTube

    Google Brings Its Interactive, 360-Degree “Spotlight Stories” To YouTube

    Google is bringing its Spotlight Stories – immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube, the company announced this morning. The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This movie will now be viewable on the YouTube app on many… Read More

  • Microsoft Buys Ray Ozzie’s Communications Startup Talko, Team Will Join Skype

    Microsoft Buys Ray Ozzie’s Communications Startup Talko, Team Will Join Skype

    Microsoft is buying Talko, the mobile messaging startup founded by Ray Ozzie, Microsoft’s former Chief Software Architect until 2010. The company says today the acquisition, whose terms were not disclosed, involves the Talko technology and the team. Talko employees will now join Skype, while Talko itself is being shut down. Ozzie, however, will not be rejoining Microsoft as a part of… Read More

  • We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel

    We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel

    We Heart It, an image bookmarking service popular with teenaged girls, is out now with its second mobile application called Easel. The new app is designed to complement We Heart It’s main app, as it serves as a way to quickly create images using quotes that can be shared on We Heart It’s service or elsewhere on social media, including Instagram, Tumblr, Twitter and… Read More

  • Majority Of Mobile Apps In China Don’t Retain Users For More Than A Week

    Majority Of Mobile Apps In China Don’t Retain Users For More Than A Week

    China may be the world’s largest app market when it comes to downloads, but new data indicates that those download numbers aren’t translating into loyal users who return to apps on regular basis. According to a report released this morning from eMarketer, citing data from Alibaba-owned analytics platform Umeng, the majority of mobile applications launched in China struggle to… Read More

  • Lively Lets You Trim Your iPhone’s Live Photos, Pick Your Best Shot From The Video

    Lively Lets You Trim Your iPhone’s Live Photos, Pick Your Best Shot From The Video

    Since the debut of the iPhone 6s and 6s Plus, which introduced support for a new, animated type of photo called Live Photos, a number of apps have launched to help iPhone owners do more with those moving images, including turning them into GIFs, save storage space by deleting the Live Photos and more. Now one of the first movers in this space, Lively, has rolled out a couple of notable… Read More

  • Target May Launch Its Own Mobile Wallet Next Year

    Target May Launch Its Own Mobile Wallet Next Year

    Target may launch its own mobile wallet as soon as next year, according to a report out this morning from Reuters, citing unnamed sources. The move would put the fourth-largest U.S. retailer in direct competition with other payment platforms, including Apple Pay, Android Pay, and Samsung Pay, for example. It also follows a similar move from Walmart involving the introduction of its own… Read More

  • Nielsen: Facebook Remains The Top App Of 2015, But Messenger Was The Fastest-Growing

    Nielsen: Facebook Remains The Top App Of 2015, But Messenger Was The Fastest-Growing

    Facebook this year continued to hold the number one position as the top app installed on U.S. smartphones based on the average number of unique users, according to a new report out this week from Nielsen, but its mobile messaging application clocked in as the fastest-growing app of 2015. Having foreseen the shift from more public social networking to private communications, Facebook… Read More

  • Netflix Just Scored A Spot As One Of The Top 10 Grossing Apps Worldwide

    Netflix Just Scored A Spot As One Of The Top 10 Grossing Apps Worldwide

    Earlier this fall, an analysis of the Top Grossing apps on the iTunes App Store revealed that HBO NOW, the network’s app for cord cutters, had surged to become the top video streaming app by revenue. Now, it seems that Netflix is joining it. According to a report from App Annie out today, Netflix’s move to introduce an in-app subscription option resulted in soaring revenues on iTunes. Read More

  • Amazon Rolls Out A Referral Program To Encourage More Customers To Shop On Mobile

    Amazon Rolls Out A Referral Program To Encourage More Customers To Shop On Mobile

    Amazon already has the number one Shopping app in the App Store, but the company believes it still has room to grow. Now, to incentivize more customers to install its app and shop from their phones, the online retailer is pushing out a mobile referral program that’s paying up to $10 for each new mobile app user. That is, Amazon is offering current app users $5 to share the Amazon App… Read More

  • Apple Promotes Jeff Williams To COO, Puts Phil Schiller In Charge Of App Store

    Apple Promotes Jeff Williams To COO, Puts Phil Schiller In Charge Of App Store

    Apple announced a series of changes to its leadership team this morning, including, most notably, the promotion of Jeff Williams to COO, a role that had not been filled since Tim Cook became Apple CEO in 2011. Williams, who joined Apple in 1998, was named VP of Operations in 2004 and currently oversees the Apple Watch program. In addition, Apple says it’s expanding VP of Worldwide… Read More

  • Adobe’s New App, Adobe Post, Lets Anyone Create Professional Graphics

    Adobe’s New App, Adobe Post, Lets Anyone Create Professional Graphics

    Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into… Read More

  • Apple Music Rolls Out “Star Wars” Radio

    Apple Music Rolls Out “Star Wars” Radio

    What’s this? Another major tech company has found a way to capitalize on consumers’ fervor for the new “Star Wars” movie? Shocking! The latest to join the fray is Apple, which has today added a new “Star Wars”-themed radio station to its streaming music service, Apple Music. The station, now appearing under Apple Music’s “Featured”… Read More

  • Bringg Raises $5 Million So Any Business Can Offer An Uber-Like Experience

    Bringg Raises $5 Million So Any Business Can Offer An Uber-Like Experience

    If on-demand is the future of delivery, a startup called Bringg aims to help established businesses better compete with the likes of Amazon and Uber going forward. The company has now raised $5 million in Series A funding to further develop its web and mobile platform that businesses to move into the on-demand era by providing features like real-time driver tracking… Read More

  • Basket’s New App Helps You Find The Best Prices On Groceries

    Basket’s New App Helps You Find The Best Prices On Groceries

    A number of apps today let you check prices and comparison shop for things like clothing, electronics, toys, housewares, and more, but what about your everyday purchases, like groceries? Does your local store, Amazon, or Jet.com have the best deal on diapers? Is your favorite cereal cheaper this week at Target or Walgreens? A new mobile application called Basket wants to bring the same level… Read More

  • Apple Continues To Showcase Its Own Apps In The App Store’s Top Charts

    Apple Continues To Showcase Its Own Apps In The App Store’s Top Charts

    It seems Apple is continuing to use the App Store’s “Top Charts” section to promote its own applications, by allowing apps like iMovie and those from its iWork suite to appear in the Top 10 Free apps on users’ iPhones. This gives the appearance that Apple’s own apps among the most popular and most-downloaded in the U.S. App Store – even more… Read More

  • Google Updates “Now On Tap” To Let You Track Packages, Flights And Find Related Articles

    Google Updates “Now On Tap” To Let You Track Packages, Flights And Find Related Articles

    Google is expanding the capabilities of its clever mobile feature, “Google Now on Tap,” which offers additional information about what you’re looking at within a mobile application without having to exit and then perform a Google search. Before, the feature supported the ability to find restaurants and points of interest, learn more about songs or artists in music apps… Read More

  • Android Pay Now Works In Mobile Apps

    Android Pay Now Works In Mobile Apps

    Following its launch this fall, Google’s Apple Pay rival known as Android Pay is taking another notable step this morning: it’s now available to use within mobile applications. According to the company, Android Pay will initially be available as an alternative means of checking out and paying for goods and services in a number of apps in the U.S., including shopping apps like… Read More

  • Facebook Takes On Angie’s List And Yelp With New Site For Finding Top-Rated Local Businesses

    Facebook Takes On Angie’s List And Yelp With New Site For Finding Top-Rated Local Businesses

    Facebook is quietly testing a new feature that will direct users to the best-rated and reviewed local service providers in their area. At the easy-to-access URL Facebook.com/services, the social network has compiled a searchable directory of professional service providers, like contractors, painters, plumbers, doctors’ offices, auto repair techs, child care providers, pet groomers… Read More

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