Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Pinterest Acquires Team From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen

    Pinterest Acquires Team From Hike Labs, Including Google Reader, Blogger Veteran Jason Shellen

    Pinterest today scored two notable new hires with the acquisition of a small, two-person startup known as Hike Labs, which had been developing a mobile publishing application called Drafty. But Pinterest says this was not a technology deal – rather, the company was interested in gaining the expertise of Hike Labs’ co-founders Jason Shellen and Mike Demers. Shellen, you may… Read More

  • Weekends Are The Best Time To Promote Most Apps, Study Finds

    Weekends Are The Best Time To Promote Most Apps, Study Finds

    According to a new report released today, the best time for mobile application developers to promote or launch a new application across a number of categories tends to be on a weekend, as it turns out. In fact, even if you do well with a weekday release in terms of download numbers, the weekend may be the better time to run an ad campaign that promotes purchases, the report found. This… Read More

  • Microsoft Debuts Office Lens, A Document-Scanning App For iOS And Android

    Microsoft Debuts Office Lens, A Document-Scanning App For iOS And Android

    Microsoft today launched Office Lens, a mobile document scanner app that works with OneNote, for iOS and Android smartphones. The app, which allows users to snap photos of paper documents, receipts, business cards, menus, whiteboards, sticky notes and more, was first launched a year ago as an application designed only for Windows Phone devices. But in conjunction with the company’s… Read More

  • Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking

    Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking

    Last summer, Pinterest acquired a visual discovery site called Icebergs, and today that team is showing off what it’s been up to, having since relocated from Spain to San Francisco. While over the past several months, Pinterest’s focus has been on improving search and discovery on its site, the former Iceberg team members have been working to improve the process involved with… Read More

  • CodeFights Scores $2.4 Million To Turn Coding Practice Into A Game

    CodeFights Scores $2.4 Million To Turn Coding Practice Into A Game

    A startup that turns practicing your programming skills into a game, CodeFights, has just raised $2.4 million in seed funding to further develop its real-time, social game where developers can participate in “code battles” versus either a timed clock or other opponents directly. While the site has only been live for around six months, already 70,000 users have shown up and have… Read More

  • Conceivable’s New App Puts A Fertility Clinic In Your Pocket

    Conceivable’s New App Puts A Fertility Clinic In Your Pocket

    For women struggling to conceive, in vitro fertilization can be a successful, but also fairly expensive, option. At approximately $15,000 per cycle, and requiring two cycles on average before it works, it’s still beyond the reach of many couples. A new app called Conceivable, launching today, is offering a different option. This subscription-based service delivered through a mobile… Read More

  • IBM And Apple Release Eight More Enterprise Apps For Healthcare, Airlines And More

    IBM And Apple Release Eight More Enterprise Apps For Healthcare, Airlines And More

    Apple and IBM’s partnership that has the companies working together to produce enterprise-friendly apps has expanded yet again with the addition of eight more apps designed for iOS devices, including the iPhone and iPad, bringing the total number of MobileFirst apps up to now 22. The new apps are focused on the healthcare and industrial products industries, following prior announcements… Read More

  • Sling TV’s Service For Cord Cutters Will Offer HBO Starting This Month

    Sling TV’s Service For Cord Cutters Will Offer HBO Starting This Month

    Sling TV, Dish’s new over-the-top service designed for cord cutters, announced today that it will become the first Internet service to offer video-on-demand content from HBO starting this month, just in time for the “Games of Thrones” premiere. The HBO content will be available as an optional add-on at $15 per month – the same price point that Apple scored for its… Read More

  • TweetDeck For Mac Adds Support For Teams, Group DMs And More

    TweetDeck For Mac Adds Support For Teams, Group DMs And More

    In February, Twitter announced a notable upgrade for TweetDeck – an app often used by social media professionals and businesses – which introduced support for shared access to Twitter accounts through a new “teams” feature. However, at the time, the support was only enabled for web, Chrome and Windows users – leaving Mac users out of luck. Today… Read More

  • The Neobase Is Your Own Private Social Network In A Box

    The Neobase Is Your Own Private Social Network In A Box

    With the growing number of large-scale hacks and revelations of government surveillance still fresh on people’s minds, a company called Neone is introducing a way for families and friends to more privately share content, including files, photos, videos and more, with one another without having to rely on the cloud. Instead, with a piece of hardware it’s calling the Neobase… Read More

  • Tile Launches Sharing, Allowing Others To Help You Find Your Lost Items

    Tile Launches Sharing, Allowing Others To Help You Find Your Lost Items

    Tile, the lost item tracker that you can attach to purses, keys, luggage, bikes or anything else that tends to go missing at times, is today rolling out a new feature designed to make it easier for people to get help finding their items. In an update to the company’s iOS and Android applications, users will now be able to share their Tiles with others, including friends, family… Read More

  • Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets

    Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets

    Twitter this morning is launching Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage of data on… Read More

  • Google Expands Advertising Options For Mobile Developers Designed To Increase Installs

    Google Expands Advertising Options For Mobile Developers Designed To Increase Installs

    Google announced this morning a range of new advertising options for Android app developers designed to increase the number of app installations. The most notable change rolling out today is that developers can now more easily advertise their applications on the Google Display Network, including via video app promo ads. The Google Display Network today reaches 2 million publisher websites… Read More

  • Amazon Launches A Dedicated STEM Toy Shop

    Amazon Launches A Dedicated STEM Toy Shop

    Amazon announced this morning the launch of a new store on its site that’s dedicated to selling STEM toys and games. The shop will feature a variety of items for children of all ages, the retailer says, which are focused on encouraging kids to develop science, technology, engineering and/or math-related skills. Some of the toys include those from Snap Circuits and LEGO. And some are… Read More

  • Former Quidsi Execs Launch Primary, A New Site For Kids’ Clothing Essentials

    Former Quidsi Execs Launch Primary, A New Site For Kids’ Clothing Essentials

    A pair of former Quidsi execs, Galyn Bernard and Christina Carbonell, longtime employees who stayed with the company through its acquisition by Amazon.com, are today launching a new e-commerce site today called Primary which focuses on the kids’ clothing market. The two, who are both parents themselves as well as savvy marketers, believe there’s still an untapped opportunity… Read More

  • Online Lender Avant Acquires Debt Management Service ReadyForZero

    Online Lender Avant Acquires Debt Management Service ReadyForZero

    Online lending platform Avant has acquired ReadyForZero, a Y Combinator-backed startup that helps consumers better manage their personal debit and credit using online financial software, the companies are announcing this morning. Financial terms are not being disclosed, but Chicago-based Avant had plenty of funds to play around with, having raised $334 million in equity capital, in addition… Read More

  • Drifty Grabs $2.6 Million To Turn Web Developers Into Mobile App Makers

    Drifty Grabs $2.6 Million To Turn Web Developers Into Mobile App Makers

    Drifty, a company that has been making it possible for web developers to build and publish native mobile applications that can then be published to the major app stores, including Apple’s iTunes, Amazon’s Appstore and Google Play, has now raised an additional $2.6 million led by Lightbank in Chicago. The new funding comes after the startup has seen significant uptake of… Read More

  • Flipboard Launches Private Magazines For Groups

    Flipboard Launches Private Magazines For Groups

    Flipboard, an online and mobile service that allows readers to explore content from around the web in a beautiful magazine-style layout as well as create topical, mobile magazines of their own, is today expanding its curation abilities with the debut of “Private Group Magazines.” As the name implies, these new magazines will only be visible to those members of a private group… Read More

  • GitHub Continues To Face Evolving DDoS Attack

    GitHub Continues To Face Evolving DDoS Attack

    Online code repository GitHub continues to face a distributed denial-of-service (DDoS) attack on Monday, which the company reported is the largest attack in GitHub.com’s history. The attack began on Thursday and still continues, according to GitHub’s status page and Twitter accounts, though the company says now that all its systems are reporting at 100%. However, the… Read More

  • Tumblr’s Mobile App Will Now Add ‘Buy,’ ‘Pledge,’ And ‘Get Involved’ Buttons To Select Posts

    Tumblr’s Mobile App Will Now Add ‘Buy,’ ‘Pledge,’ And ‘Get Involved’ Buttons To Select Posts

    Tumblr today introduced a change to its service that will encourage users to purchase or fund products and campaigns on other websites, including Etsy’s online marketplace and Kickstarter, for example. With an update to its mobile application for iOS, posts that link to those sites as well as DoSomething.org will now automatically be given buttons that let others “Buy,”… Read More

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