Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • iOS App Install Tracking Comes To Google Analytics

    iOS App Install Tracking Comes To Google Analytics

    Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing campaigns related to acquiring mobile app users, now works with those who advertise via Google AdWords as well as third-party mobile ad networks including akri, AdMob, AppLovin, Millennial… Read More

  • PhotoTime Is A Mobile Photo Gallery Capable Of Image And Facial Recognition

    PhotoTime Is A Mobile Photo Gallery Capable Of Image And Facial Recognition

    A computer vision company called Orbeus has just launched a photo gallery replacement app for iOS users, PhotoTime, which uses image and facial recognition technologies to allow users to search for photos based on who’s in them, what the photo is of, or where it was taken. This goes far beyond the capabilities of Apple’s native Photos app, which organizes photos by location and… Read More

  • Wildcard Raises $10 Million, Launches A Browser Built For The Mobile Web

    Wildcard Raises $10 Million, Launches A Browser Built For The Mobile Web

    A company called Wildcard is today launching a browser for the mobile age, designed specifically with the support of the newer “card” format in mind. Cards are a new design trend which emerged within mobile applications as a way to better showcase content, including rich media like photos and video, on devices’ small screens. Wildcard is also announcing it has raised… Read More

  • Men Are Now Pinterest’s Fastest-Growing Demographic

    Men Are Now Pinterest’s Fastest-Growing Demographic

    The men are coming to Pinterest. The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now growing more quickly than women, with men accounting for one-third of all sign-ups on… Read More

  • Facebook Launches “Say Thanks,” A Personalized Video Creation Tool For Thanking Your Friends

    Facebook Launches “Say Thanks,” A Personalized Video Creation Tool For Thanking Your Friends

    Clearly, Facebook wants more users building and sharing videos on its service. Today, the company announced “Say Thanks,” a new tool that lets you quickly put together personalized video cards using a combination of pre-built themes and your own posts and photos. The end result is an easily shareable — if a bit cheesy — customized video you can post on yours and… Read More

  • VIDA Raises $1.3 Million For “Socially-Responsible” E-Commerce

    VIDA Raises $1.3 Million For “Socially-Responsible” E-Commerce

    An e-commerce company called VIDA, backed by Google Ventures, Universal Music Group and others, is today launching today its site that connects shoppers with “socially-responsible” apparel and accessories from artisans and designers around the world. The company is also disclosing its $1.3 million seed round investment, which additionally includes The Valley Fund, Nanon, Don… Read More

  • Location Technology Startup SocialRadar Buys Gridskippr, Rolls Out SDK

    Location Technology Startup SocialRadar Buys Gridskippr, Rolls Out SDK

    SocialRadar, the location-based social app created by former Blackboard co-founder and CEO Michael Chasen and backed by $12.8 million, is announcing the acquisition of Baltimore-based Gridskippr, a targeted mobile advertising company founded last August. Terms of the all-stock deal were not revealed, but the two companies had already been working closely together over the past year to… Read More

  • CareLulu Raises $1.7 Million For A Service That Helps Parents Find The Best Daycares

    CareLulu Raises $1.7 Million For A Service That Helps Parents Find The Best Daycares

    Ask any working parent with small children about one of their biggest challenges, and they’ll tell you it is (or has been) finding the right daycare. A new company called CareLuLu wants to help by offering an online marketplace that connects parents with local preschools and child care programs. The company has now raised $1.7 million in seed funding – capital that will be used… Read More

  • Dropbox Updates Web Interface For Easier Sharing

    Dropbox Updates Web Interface For Easier Sharing

    Dropbox said today it’s adding a new feature designed to make sharing easier on its service. On the Dropbox website, logged in users will now see a new sharing button that allows you to quickly add people who are allowed to view and sync your shared files and folders with their account, and a new “send link” option for adding people with read-only access. After clicking… Read More

  • Amazon Cloud Drive Gets Its Own API

    Amazon Cloud Drive Gets Its Own API

    Amazon is working to make its Cloud Drive service more competitive in the crowded online storage market. After recently bundling free, unlimited photo storage on Cloud Drive for Amazon Prime customers, today the company is going after developers with a new Cloud Drive API. The API will allow third-party developers to integrate Cloud Drive into their own applications, so they can focus more… Read More

  • Two New Apps, Flic And Cleen, Make Managing Your iPhone’s Photo Gallery As Easy As Using Tinder

    Two New Apps, Flic And Cleen, Make Managing Your iPhone’s Photo Gallery As Easy As Using Tinder

    A couple of new mobile applications for iPhone users offer a faster, and arguably more fun, way to free up storage space on your device by allowing you to quickly delete photos from your phone’s gallery. Both apps, Flic and the newly launched Cleen, are sort of like “Tinder for your Camera Roll.” As with the popular dating app, users swipe photos left or right (or up… Read More

  • Raise.com’s New App Lets You Buy Discounted Gift Cards To Instantly Save While Shopping

    Raise.com’s New App Lets You Buy Discounted Gift Cards To Instantly Save While Shopping

    Gift card marketplace Raise.com has just rolled out a new mobile application that lets you save at your favorite local stores by buying unused gift cards for less than their face value. In a matter of seconds, consumers can can find a discounted gift card, purchase it in the iPhone application, and then present a barcode for scanning at point-of-sale to reduce their total out-of-pocket… Read More

  • Hacker Emails Testing Service BrowserStack’s Customers, Says Company Lied About Security

    Hacker Emails Testing Service BrowserStack’s Customers, Says Company Lied About Security

    Is there anything worse than being hacked? How about a hacker that manages to acquire your customers’ contact information, emails them that the service is shutting down, and that the company has been lying to everyone about its security? That’s what happened to BrowserStack, the makers of a popular browser-testing service that allows customers to test websites on real desktop… Read More

  • Microsoft Office Apps Skyrocket To The Top Of The App Store Following Pricing Changes

    Microsoft Office Apps Skyrocket To The Top Of The App Store Following Pricing Changes

    Nothing sells like “free.” Microsoft Word is now the number one free iPhone and iPad application on iTunes, closely followed by other Microsoft Office apps including Excel and PowerPoint. The apps have shot up to the top of Apple’s App Store after last week’s pricing changes. Before, Microsoft had required iPad users to subscribe to Office 365 in order to create… Read More

  • SimplePrints Brings A Fast Photo Book Maker To Android

    SimplePrints Brings A Fast Photo Book Maker To Android

    Outside of industry behemoths like Shutterfly, very few photo book makers are able to grow beyond a niche audience. San Francisco-based SimplePrints is hoping to buck that trend, having now grown its iOS photo printing app to a million installs, and hitting a milestone of nearly 100,000 orders and millions in revenue over the past 18 months. Now it’s expanding its service to Android. A… Read More

  • Kidizen, A Mobile Marketplace For Secondhand “Kids’ Stuff” Raises Half A Million

    Kidizen, A Mobile Marketplace For Secondhand “Kids’ Stuff” Raises Half A Million

    Minneapolis-based Kidizen has raised just over half a million in funding for its mobile, peer-to-peer marketplace which allows parents to buy and sell their children’s clothing, toys, shoes and other easily shippable items. The idea is similar to secondhand clothing marketplace ThredUP and several more online consignment shops aimed adults – and typically women – like… Read More

  • Accounts Launches A New Address Book For iOS That Tracks Your Many Identities

    Accounts Launches A New Address Book For iOS That Tracks Your Many Identities

    An application called Accounts, live now on iOS to start, is a new attempt at developing a universal address book. While many competitors that have gone before it have focused on aggregating user accounts from the major social networks – like Facebook, LinkedIn and Twitter, Accounts is interesting because it’s trying to catalog the long-tail of users’ social networks. On… Read More

  • FiLIP 2, A Smartwatch For Kids, Arrives Today At AT&T For $100

    FiLIP 2, A Smartwatch For Kids, Arrives Today At AT&T For $100

    Will Santa stuff children’s stockings with smartwatches this holiday season? That’s the hope for Filip Technologies which is today launching its FiLIP 2 smartwatch for kids at AT&T stores and online at ATT.com for the discounted launch price of $99.99. The watch, which is essentially a small smartphone strapped to the wrist, is one of the first “wearables” aimed at… Read More

  • Evercontact Brings Its Automated Address Book Updater To The iPhone

    Evercontact Brings Its Automated Address Book Updater To The iPhone

    A company called Evercontact has just launched a new app that allows you to automatically update your iPhone’s address book with new contact information extracted from email signature lines. The service had previously been available for Gmail, Outlook, Chrome, plus CRM solutions from Salesforce, Highrise, Connectwise, Zoho and more. Disclosure: I’ve been a paying user of… Read More

  • Odysee Automatically Saves Your Mobile Photos And Videos To Your Home PC

    Odysee Automatically Saves Your Mobile Photos And Videos To Your Home PC

    A new application launching today called Odysee offers a different way for consumers to back up photos and videos from their smartphones. Instead of backing up to the cloud, which can be both pricey and sometimes even insecure, with Odysee, content is backed up to your home computer. For free! Well, it’s free until next year when the $5/year pricing plan kicks in. It’s like… Read More

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