Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • An Apple Watch In Middle America

    An Apple Watch In Middle America

    Okay, it’s technically not “middle” America, geographically speaking, but it is a small chunk of suburbia on the outskirts of an even smaller urban center. A place where people don’t rush right out and buy the latest new gadget simply because it exists. Where people don’t even notice your upgraded Dick Tracy-style Apple Watch wristwear, unless you find… Read More

  • Flurry Analytics Rolls Out Support For Apple Watch

    Flurry Analytics Rolls Out Support For Apple Watch

    Yahoo announced this week that it’s adding support for Apple Watch analytics to its free mobile analytics service Flurry, which the company acquired last year. For those developers who are building apps for the Apple Watch ecosystem, it’s important to understand how users are engaging with these new small-screen applications, as user behavior and the metrics that matter are likely… Read More

  • Rewind’s New App Lets You Create Photo Timelines That Disappear After A Day

    Rewind’s New App Lets You Create Photo Timelines That Disappear After A Day

    Spotted this week at TechCrunch Disrupt NY’s Startup Alley, was the newly launched social photo-sharing app Rewind. As its name implies, the idea with this app is to give you and your friends a way to look back on your most recently shared photos and posts, which you can do quickly by sliding your finger to scroll through Rewind’s “timeline” feature. But the twist… Read More

  • Flickr Now Recognizes What’s In Your Photos, Revamps Site, Search And Apps

    Flickr Now Recognizes What’s In Your Photos, Revamps Site, Search And Apps

    Flickr today is rolling out a revamped version of its website, software applications for desktop and mobile, as well as its search service, in what’s perhaps the biggest update since the company’s decision to increase users’ free storage space on its photo-sharing site to 1 TB back in 2013. The new series of upgrades are focused on making every aspect of the service easier to… Read More

  • Which Metrics Matter For Today’s App Developers?

    Which Metrics Matter For Today’s App Developers?

    What sort of metrics should mobile app developers be paying attention to these days? That question kicked off a discussion about the changing nature of the mobile app ecosystem at TechCrunch Disrupt NY this afternoon between former IDC analyst and now App Annie’s new head of research, Danielle Levitas and Sequoia Capital’s Alfred Lin. Read More

  • Communications Platform Layer Expands To Web, Announces Fund To Back Layer-Powered Apps

    Communications Platform Layer Expands To Web, Announces Fund To Back Layer-Powered Apps

    TechCrunch Disrupt Battlefield alumni and former Disrupt winner Layer, a company which is offering developers tools to build their own communications platform where they control the experience and the data, announced today at TechCrunch Disrupt NY that it’s expanding beyond mobile to now include support for web applications, as well. In addition, the company also announced the launch of… Read More

  • App Annie Acquires Mobile Measurement Service Mobidia

    App Annie Acquires Mobile Measurement Service Mobidia

    Mobile app intelligence platform App Annie is today announcing that it has acquired Mobidia, a mobile measurement service that was one of the earliest app usage data providers on the market having entered that space in 2012. The company, founded in 2004, had one of the largest datasets on mobile app usage and intelligence, having tracked hundreds of thousands of apps and mobile networks… Read More

  • Paribus Can Save You Money When Online Prices Drop

    Paribus Can Save You Money When Online Prices Drop

    A new startup called Paribus, launching today at TechCrunch Disrupt NY, wants to help online shoppers get money back when prices drop. Today’s consumers know that prices change more often on e-commerce sites than they do in brick-and-mortar stores. Amazon alone makes roughly 80 million price changes every day. But what many don’t realize is that there’s actually a way to… Read More

  • Yik Yak’s Founders On The Value Of Anonymous Apps

    Yik Yak’s Founders On The Value Of Anonymous Apps

    This morning at TechCrunch Disrupt NY, Yik Yak founders Brooks Buffington and Tyler Droll spoke as to why they believe their anonymous social app has soared while others in the space have instead folded. A sort of hyperlocal anonymous Twitter, Yik Yak initially grew in popularity with a younger demographic, especially those in high schools and colleges. But being an anonymous app has its… Read More

  • Amazon Prime Instant Video, Plus Rentals And Downloads, Come To JetBlue

    Amazon Prime Instant Video, Plus Rentals And Downloads, Come To JetBlue

    Amazon Prime members who are also frequent travelers will now have another new benefit coming to them as part of their annual membership. The company this morning announced it has inked a deal with JetBlue to bring Amazon Prime Instant Video to the airline, allowing customers to watch tens of thousands of movies and TV shows that will be made available over JetBlue’s high-speed… Read More

  • Fiksu’s New Service Lets Developers Track Apple Watch Apps

    Fiksu’s New Service Lets Developers Track Apple Watch Apps

    There are already over 3,500 Apple Watch apps available on the market, but it’s unclear which ones will stick around for the long haul, and which will be discarded as the novelty wears off. Today, mobile app marketing firm Fiksu is introducing a new product that will allow Apple Watch app developers to track adoption of Watch apps among early adopters, with the hopes of informing… Read More

  • Quip’s Subscription-Based Toothbrush Replacement Service (Yes, Really!) Raises Seed Funding

    Quip’s Subscription-Based Toothbrush Replacement Service (Yes, Really!) Raises Seed Funding

    Did you know you’re supposed to replace your toothbrush every three months? Apparently, this is actually the recommended time frame preferred by the ADA, but most consumers just wait until their bristles wear out, or it randomly occurs to them as they’re walking through the dental care aisle at their local store. A startup called Quip, showcasing its service here today at… Read More

  • Make Training Simple with HowFactory

    HowFactory Debuts A Better Way To Create Employee Training And Instruction Manuals

    A number of businesses today document their standard operating procedures and other employee training guides in order to more quickly get new workers up to speed. But today for many industries, those documents are created in Microsoft Word and stuck in a binder. A company called HowFactory, launching today at TechCrunch Disrupt NY 2015, believes it has a better way — especially for… Read More

  • Log In Securely with Cloudwear

    Cloudwear Introduces A New Way To Secure Online Accounts

    A company that has developed a new way to secure access to online accounts, Cloudwear, is launching today onstage at TechCrunch Disrupt NY. Backed by a team whose experience includes building cloud-based applications for Harvard, MIT and the U.S. Department of Defense, Cloudwear’s system enables companies to better determine a user’s location, then lock or grant access based on… Read More

  • Google+ Turns Users Into Content Curators With New “Collections” Feature

    Google+ Turns Users Into Content Curators With New “Collections” Feature

    Google+, the company’s social networking service that allows users to share posts and photos with family, friends and the broader public, has been sometimes criticized for being too much like competitor Facebook in terms of feature set. But today, Google+ is taking inspiration from another source: Pinterest. With the launch of a new “Collections” feature, users are now able… Read More

  • Health And Fitness Tracker MyFitnessPal Targets Power Users With Its First Paid Product

    Health And Fitness Tracker MyFitnessPal Targets Power Users With Its First Paid Product

    MyFitnessPal, a popular health and fitness tracking app that was snatched up by athletic apparel maker Under Armour earlier this year for $475 million, is today making its first move to a paid model by introducing a premium tier to its service aimed at power users. In particular, paying users will be able to customize their MyFitnessPal dashboard in order to better track the types of… Read More

  • Pinterest’s Head Of Partnerships Hints At Company’s “Aggressive Roadmap” For 2015

    Pinterest’s Head Of Partnerships Hints At Company’s “Aggressive Roadmap” For 2015

    Pinterest’s Head of Partnerships Joanne Bradford, spoke in more detail about the social network’s recently announced plans to open up to third-party developers at the TechCrunch Disrupt NY conference this morning and how it aims to make good on its multi-billion dollar valuation through a number of product launches, enhancements, and an expansion to new markets. The company has… Read More

  • Design Platform Canva Raises $6 Million, Expands To Businesses With “Canva For Work”

    Design Platform Canva Raises $6 Million, Expands To Businesses With “Canva For Work”

    Creating professional graphics is not a skill set that everyone has, but online design platform Canva wants to change that. In mid-2013, the company debuted a service that allows anyone to more easily create graphics, including slideshows, invitations, handouts, posters, infographics, Facebook Covers, cards, collages, blog graphics and more. Today the company will be able to further fuel… Read More

  • Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million

    Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million

    It used to be that when shoppers were interested in learning about the latest sales from their favorite local stores, they would turn to the printed circulars that came with their newspaper subscriptions. But in the mobile age, people aren’t relying on newspapers as much to get their daily news, and they’re not browsing through printed flyers to find out what’s on sale… Read More

  • Croissant Lets You Reserve A Seat At A Co-Working Space Or Coffee Shop Using iBeacons

    Croissant Lets You Reserve A Seat At A Co-Working Space Or Coffee Shop Using iBeacons

    Three co-founders from local deals startup Perqy — Dave Idell, Adam Chew and Nisha Garigan — met up this weekend at the TechCrunch Disrupt NY Hackathon to present their project, which uses iBeacons installed at local businesses, like coffee shops or co-working spaces, to allow customers to reserve a spot and then be automatically charged for the exact number of minutes they worked… Read More

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