Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Clones Of “Flappy Bird” Sequel “Swing Copters” Flushed From App Stores

    Clones Of “Flappy Bird” Sequel “Swing Copters” Flushed From App Stores

    The mobile app stores are dealing with the app cloning problem at last, it seems. Earlier this week, “Flappy Bird” creator Dong Nguyen released the sequel to his insanely popular, but frustrating game, which had once led to dozens upon dozens clones from developers hoping to cash in on the trend. With Nguyen’s new game, “Swing Copters,” the cloners quickly… Read More

  • Amazon Now Piloting CPM Ads With Select Amazon Associates Publishers

    Amazon Now Piloting CPM Ads With Select Amazon Associates Publishers

    Amazon has launched a display ad network, in the form of Amazon CPM ads, to members of its online affiliates program, Amazon Associates. Select members of the program have recently been invited to test the new advertising option, which will feature both display ads from Amazon as well as other “high-quality” advertisers. The program is currently in a pilot testing period –… Read More

  • Instagram Starts Offering Essential Ad Tools At Last

    Instagram Starts Offering Essential Ad Tools At Last

    Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns. Specifically… Read More

  • Camu Is A Beautiful, All-In-One Camera App, Photo Editor And Mobile Messenger

    Camu Is A Beautiful, All-In-One Camera App, Photo Editor And Mobile Messenger

    A new mobile application called Camu, launching today, is designed to serve as a lightweight replacement to the iPhone’s default camera app while also offering the ability for users to edit and share photos more easily after the fact, without having to switch between other applications. The app somewhat competes with long-time popular camera apps like Camera+ or Camera Awesome, but with… Read More

  • Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

    U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web… Read More

  • Storytelling App Steller Becomes More Of A Social Network

    Storytelling App Steller Becomes More Of A Social Network

    A beautifully designed mobile storytelling app Steller was introduced earlier this year to deliver on a simple premise: that our smartphones can do more than serve as our cameras or a quick way to post images to social networks like Facebook or Instagram, they’re also capable of being creative devices. Today, the company is rolling out an upgraded version of its application, with… Read More

  • Despite FAA Setbacks, Amazon Prime Air Makes Notable Engineering, NASA And Aerospace Hires

    Despite FAA Setbacks, Amazon Prime Air Makes Notable Engineering, NASA And Aerospace Hires

    Something big is going on with Amazon Prime Air, the e-commerce giant’s research project focused on delivering packages in 30 minutes or less using unmanned drones. And it’s not the dubious story about drone testing in India, which frankly, doesn’t pass the sniff test in terms of accuracy. Prime Air is shaping up to be more than a marketing stunt, it seems. The company… Read More

  • Kuddle, An Instagram With Training Wheels, Introduces Social Media To Kids

    Kuddle, An Instagram With Training Wheels, Introduces Social Media To Kids

    A new mobile application called Kuddle is introducing a safer way for kids to get introduced to social media, while still under a parent’s watchful eye. The photo-sharing app, which is like a more restricted version of Instagram, allows children to post and share photos with friends in a protected environment, safe from cyberbullying or unwanted connections from strangers. Founded in… Read More

  • Skype Will Make Itself Less Noisy Thanks To New, Smarter Chat Notifications

    Skype Will Make Itself Less Noisy Thanks To New, Smarter Chat Notifications

    Skype this morning announced a change to the way its notifications will function, designed to keep the app from annoying you with beeps and buzzes across all your devices. These new smart notifications will instead only be sent to the device you’re actually using at the time, says the company, while your other devices, including PCs, tablets or smartphones, will remain silent. Read More

  • GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service

    GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service

    GoDaddy has closed on the acquisition of MailChimp competitor Mad Mimi, the companies are announcing this morning. The move is meant to further expand the web hosting provider’s product suite aimed at small businesses, while filling a hole in GoDaddy’s line-up where it was previously lacking a more solid email marketing service. Until now, explains Steven Aldrich, GoDaddy’s… Read More

  • Google Launches Photo Sphere Camera App On iOS

    Google Launches Photo Sphere Camera App On iOS

    Google has just launched a new photo application for iOS users called Photo Sphere Camera, which allows you to take 360-degree photos, then publish them to Google Maps or other social networks. The app is an expansion of a feature that was previously available via Google’s Android operating system, and shipped on the Nexus-branded smartphones. Read More

  • PayPal Rolls Out One-Touch Mobile Checkout For Apps

    PayPal Rolls Out One-Touch Mobile Checkout For Apps

    Mobile commerce today is still challenging with complicated checkout flows that see users bouncing between screens, and having to tap out their personal information on tiny screens and keyboards. PayPal today is hoping to change that with the release of a new product called One Touch for merchants and app developers. Read More

  • Google’s New Music Subscription Service, YouTube Music Key, Revealed

    Google’s New Music Subscription Service, YouTube Music Key, Revealed

    Google had previously confirmed its plans to launch a YouTube-powered music subscription service, but thanks to a series of leaked images via the blog Android Police, we now have the first taste as to what that service may look like, and what sort of features it will offer. According to the report, the service will be called YouTube Music Key, and Google will also be rebranding its Google Play… Read More

  • After A Series Of Maintenance Glitches, Bank Simple Rolls Out An Improved, Rebuilt Mobile App

    After A Series Of Maintenance Glitches, Bank Simple Rolls Out An Improved, Rebuilt Mobile App

    After a particularly painful period of “scheduled maintenance” saw customers at online bank Simple losing access to their funds for a full day when things didn’t go exactly as planned, Simple has this morning rolled out a completely rebuilt version of its mobile application. The redesigned and re-engineered app offers a variety of improvements, including a new… Read More

  • Looksee Debuts A Tinder-Meets-Instagram For Connecting Around Shared Photos

    Looksee Debuts A Tinder-Meets-Instagram For Connecting Around Shared Photos

    A new “anonymish” app called Looksee has launched, combining mobile photography with a Tinder-like matching element that lets anonymous users connect with each other over their shared photos. The idea is that when two users mutually like one another’s photos, their identities will then be revealed to each other, allowing them to make a personal connection and begin… Read More

  • Hanx Writer App Demo

    Tom Hanks’ Typewriter App Shoots To The Top Of The App Store

    Tom Hanks’ name can do more than sell a movie, it seems. His recently launched, hipster-ish typewriter app for iPad, Hanx Writer, has now shot to the top of the iTunes App Store, ranking No. 1 in both the Productivity section, as well as Overall. Launched last week, Hanx Writer turns your iPad into an old-fashioned typewriter, offering a pseudo-analog typing experience. The bangs of… Read More

  • Chris Burch’s Office Products E-Tailer Poppin Raises Another $17 Million

    Chris Burch’s Office Products E-Tailer Poppin Raises Another $17 Million

    Attractive, decked-out offices are a good way to attract new talent, which has led many tech companies (and others) to furnish their office spaces via Chris Burch’s workplace products company Poppin, which counts among its clients LinkedIn, Rent the Runway, Squarespace, Warby Parker, and the NFL Network. Today, the company is announcing an additional $17 million in Series C funding. Read More

  • Yes, Rapportive Is All #$%@ed Up Right Now

    Yes, Rapportive Is All #$%@ed Up Right Now

    It was bad enough that LinkedIn bought the incredibly useful Gmail widget maker Rapportive, which offers a lightweight CRM tool that shows your contacts’ social accounts and recent updates, then proceeded to rip out the functionality that made the thing popular in the first place. But now, they’ve somehow managed to make the widget even worse. As in, it doesn’t even work… Read More

  • Unseen, An Anonymous Photo Sharing App For Colleges, Raises $2.1 Million

    Unseen, An Anonymous Photo Sharing App For Colleges, Raises $2.1 Million

    An Austin-based company called Bearch has raised $2.1 million in seed funding for its anonymous photo-sharing app Unseen, which has been trending on college campuses. Investors in the round include Rackspace co-founder Dirk Elmendorf, Indeed.com CEO Rony Kahan, CEO of Woodbolt International Doss Cunningham, and several other angel investors. Read More

  • InboxCube App Lets You Visualize Your Email Attachments, Photos And More

    InboxCube App Lets You Visualize Your Email Attachments, Photos And More

    A number of startups lately have taken on the somewhat hefty challenge of rethinking email for the mobile-first era. But many of these are centered around task management and triage, like Dropbox-acquired Mailbox, for example. A newer company called InboxCube instead is focused on putting the content inside emails first, allowing you to visually search through and access different… Read More