Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire, a mobile application marketing platform, is introducing its own solution for the issue created by Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS devices. It’s called OpenUDID. As you may have guessed by the name, this is an open source UDID initiative. In other words, it’s an attempt at creating a non-proprietary… Read More

  • Strobe Launches Game-Changing HTML5 App Platform

    Strobe Launches Game-Changing HTML5 App Platform

    Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app’s deployment across platforms… Read More

  • Bitdefender Launches Anti-Malware Protection For Twitter

    Bitdefender Launches Anti-Malware Protection For Twitter

    “Did you see this photo of you?” “Look on your face in this pix is priceless!” “LMAO this video of you is funny!”  If you’re a regular Twitter user, you’ve probably see tweets like those come through as @replies or direct messages at some point. And you probably know not to click on the accompanying link. After all, there is no picture of you… Read More

  • Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming… Read More

  • Pushpins Launches SimpleUPC: Product Information-As-A-Service

    Pushpins Launches SimpleUPC: Product Information-As-A-Service

    Pushpins, Inc., the makers of a mobile app for saving on groceries, have launched a new service called SimpleUPC targeted towards mobile app developers. SimpleUPC, which is available as an API (application programming interface), provides product information as a service for the use in mobile apps like barcode scanners, shopping lists and nutrition trackers. The API contains data on over… Read More

  • Ford And Zipcar Partner On Car-Sharing Program For Universities

    Ford And Zipcar Partner On Car-Sharing Program For Universities

    Ford Motor Company and the leading car-sharing network Zipcar have just announced a partnership that establishes Ford as Zipcar’s largest auto source for Zipcar’s University program. The new, two-year alliance will reach students at over 250 university campuses here in the U.S. Ford will start shipping its vehicles, primarily the 2012 Ford Focus and Ford Escape, to colleges… Read More

  • iPhone App Downloads Drop In July, Incentivized Install Crackdown To Blame (Thank?)

    iPhone App Downloads Drop In July, Incentivized Install Crackdown To Blame (Thank?)

    Marketing technology company Fiksu has released new data that shows a downward trend in mobile application installations on iPhone. The increase, in broad terms, is marginal, given the size of the iPhone’s user base, but any non-upward movement is curious. Says Fiksu, there was a drop from 4.505 million iPhone app installs per day in June to 4.25 million app installations per day in July. Read More

  • EnergyHub Launches Energy Management System For Consumers

    EnergyHub Launches Energy Management System For Consumers

    Today, EnergyHub launched its new, comprehensive, in-home energy management system for U.S. consumers. The system includes the EnergyHub Home Base, for centralized management of the electricity usage in the home, as well as The EnergyHub Thermostat, Sockets and Strips. The Home Base also connects to the Web via Wi-Fi, allowing users to remotely manage individual components via Web-based… Read More

  • Gaypon Is The Gay Groupon

    Gaypon Is The Gay Groupon

    A new daily deals site catering to the lesbian, gay, bisexual, transgender (LBGT) and allied communities has just launched, and it’s called Gaypon. The site provides its subscribers with daily offers from local and regional businesses  – but only those businesses known to be gay-friendly. In addition, Gaypon says a portion of its proceeds will be donated to local and national… Read More

  • Social Contacts App Twezr Shuts Down, Company Pivots To Photo-Sharing

    Social Contacts App Twezr Shuts Down, Company Pivots To Photo-Sharing

    So long, Twezr, it’s been fun. The mobile social contacts application Twezr is being shut down after having a fairly well-received launch back in November 2010. The app, for those unaware, was based on a great idea: it was a social address book. It aggregated all the activity from your phone’s contacts (e.g., phone calls, SMS’s, voicemails) alongside their social… Read More

  • HTML5 Mobile App Framework PhoneGap Adds Facebook Connect Plugin

    HTML5 Mobile App Framework PhoneGap Adds Facebook Connect Plugin

    Nitobi, creators of the HTML5-based mobile app framework PhoneGap, have today launched the PhoneGap Facebook Connect plugin. The addition of the plugin means that developers building apps using Web technologies like HTML and JavaScript can now simplify the log in process for their apps by allowing users to login with their Facebook credentials. Read More

  • Google+ Source Code Snoop Gets Hired By Google

    Google+ Source Code Snoop Gets Hired By Google

    Austrian blogger and developer Florian Rohrweck recently discovered a lot of Google+’s upcoming features just by digging around in the source code for the new social networking service. He was one of the first (but not the only one), to reveal Google+ Games before its launch, for example, as well as still unreleased features like “Shared Circles” and social search, among… Read More

  • iTunes Rival Rdio Launches Gift Cards, Available Online And At Target

    iTunes Rival Rdio Launches Gift Cards, Available Online And At Target

    Streaming music service Rdio from Skype founders Niklas Zennstrom and Janus Friis, is today launching two new music gifting options – physical gift cards and online credits. Consumers will be able to purchase the virtual gift card options in $10, $25, $50 and $100 values or in user-selected amounts. Meanwhile, physical cards in the $10 and $25 values will be sold in over 600 Target… Read More

  • CyanogenMod Team Gets Android Working On HP TouchPad

    CyanogenMod Team Gets Android Working On HP TouchPad

    There have been a flurry of efforts in recent days aimed at getting a workable version of Android up-and-running on the webOS-based HP TouchPad. The mission has been funded in part by modding community called HackNMod, which is hoping to give the tablet’s early adopters an operating system with a more certain future: Android. It appears that the CyanogenMod team has finally made… Read More

  • NFC Mobile Advertising Startup Tapit Raises Seed Funding

    NFC Mobile Advertising Startup Tapit Raises Seed Funding

    Tapit is a new mobile advertising startup, founded in March 2011, that enables content sharing and offer delivery simply by tapping an NFC-enabled phone anywhere the Tapit logo can be found. The company has now raised a seed funding round from Sydney Angels in record time – just 22 days from the pitch until the round was subscribed for. This is the fastest investment to date for… Read More

  • Post Citrix Acquisition, Cloud.com’s CloudStack Goes 100% Open Source

    Post Citrix Acquisition, Cloud.com’s CloudStack Goes 100% Open Source

    After being acquired by Citrix Systems in July for more than $200 million, Cloud.com’s CloudStack cloud management framework is being open-sourced. The software currently supports over 60-large scale production clouds, including those run by GoDaddy, GreenQloud, KT, Nokia, Tata Communications and Zynga. With the release, CloudStack has also added support for additional hypervisors… Read More

  • Samsung To Launch ChatON, A Cross-Platform Mobile Chat Service

    Samsung To Launch ChatON, A Cross-Platform Mobile Chat Service

    Samsung is launching ChatON, a cross-platform mobile chat service similar to RIM’s BlackBerry BBM. The service, which is expected to launch in September, will be showcased at this week’s consumer electronics-focused IFA Conference. ChatON is an interesting launch for Samsung because it will support a variety of mobile operating systems, including Samsung’s own bada… Read More

  • OpenFeint Announces Replacement for UDIDs on iOS

    OpenFeint Announces Replacement for UDIDs on iOS

    On the heels of Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS devices, mobile social gaming network OpenFeint is offering up a an alternative solution. The company announced today that it’s launching a single sign-on system for social game developers that will replace UDIDs on iOS. The system will become available later this fall. Read More

  • Apple Hires iPhone Hacker Nicholas Allegra (@Comex)

    Apple Hires iPhone Hacker Nicholas Allegra (@Comex)

    Apple has just hired yet another member of the iPhone jailbreaking community, Nicholas Allegra, also known as “@comex” on Twitter. Allegra is best known for the JailBreakMe website which made the process of jailbreaking the iPhone as simple as visiting a webpage using mobile Safari. The 19-year old hacker from Chappaqua, New York, posted the news of his hire on Twitter, stating that… Read More

  • Apple Patent Describes Solar-Powered iPhone, Notebook Charger

    Apple Patent Describes Solar-Powered iPhone, Notebook Charger

    Among the 16 new patents granted to Apple this week by the U.S. Patent and Trademark Office, was this fairly interesting one describing a solar-powered charging system for electronic devices. The patent details a system that includes a voltage converter and controller that would work alongside a solar power source. Read More