Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Twitter’s Promoted Tweets & Accounts Arrive On Mobile Apps

    Twitter’s Promoted Tweets & Accounts Arrive On Mobile Apps

    Twitter announced today an update which will impact its mobile applications on iPhone and Android: it’s bringing additional “Promoted Products” to the mobile platform, specifically Promoted Accounts and Promoted Tweets. The Promoted Products suite of advertising products, which includes Promoted Trends, Promoted Tweets (in search and in the timeline), and Promoted… Read More

  • ASO (App Store Optimization) Is The New SEO, And Here’s A Tool To Do It

    ASO (App Store Optimization) Is The New SEO, And Here’s A Tool To Do It

    What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some 450,000 on Android, the real challenge for developers is having their app surfaced higher than hundreds of other competitors in the app store search results. Doing… Read More

  • StarStreet Launches A Daily Fantasy Sports Game That Turns Athletes Into Stocks

    StarStreet Launches A Daily Fantasy Sports Game That Turns Athletes Into Stocks

    You may remember StarStreet from last year’s launch – it’s the TechStars and SV Angel-backed sports investing game that turns fantasy sports into a stock market system where you build up portfolios of top players as if they were stocks. Today, the company is launching a new, more addictive game that lets you play head-to-head with other players on a daily basis, both for… Read More

  • Float Does Simple Scheduling For Teams (And Simple Is Hard!)

    Float Does Simple Scheduling For Teams (And Simple Is Hard!)

    Float (no, not that Float – what is with the duplicate names for startups lately?), is a new, minimilist scheduling application for teams. The software comes from the New York-based startup Pixel Paddock, whose three co-founders have some 30 years of combined digital agency experience behind them. They know first-hand what agencies need, and designed the software to suit. But… Read More

  • Following Thefts, Luxury Car-Sharing Service HiGear Acquired By Rent2Buy

    Following Thefts, Luxury Car-Sharing Service HiGear Acquired By Rent2Buy

    San Francisco-based HiGear, a peer-to-peer car-sharing service for luxury vehicles, has been acquired. The news follows the company’s decision to shut down operations last month, after a criminal ring targeted HiGear, resulting in multiple incidents of theft involving its members’ cars. The criminals stole four cars totaling $400,000 by using stolen identities to bypass… Read More

  • French Birchbox Competitor JolieBox Acquires Spain’s Glamourum

    French Birchbox Competitor JolieBox Acquires Spain’s Glamourum

    JolieBox, which is basically a French version of Birchbox, has just acquired the Spanish version of Birchbox, a service known as Glamourum. The acquisition comes a few months following the company’s Series A with Alven Capital, and the acquisition of its U.K. competitor Boudoir Privé. Terms of the deal were not disclosed, but it was for a mix of cash and stock, the company says. Read More

  • ZenCash Syncs With Invoicing Apps, Helps You Actually Get Paid

    ZenCash Syncs With Invoicing Apps, Helps You Actually Get Paid

    A new cloud-based service for collecting payments called ZenCash has launched today, with support for integration into popular invoicing applications like QuickBooks, Clio, Freshbooks, Harvest and more. With ZenCash, the goal is to automate a business’s customer relationships surrounding the invoicing process, especially the often uncomfortable part where you have to ask for overdue… Read More

  • Visa Launches Mobile Payments Provisioning Service; Teams Up With Vodafone

    Visa Launches Mobile Payments Provisioning Service; Teams Up With Vodafone

    At Mobile World Congress in Barcelona, Visa announced a new over-the-air provisioning service for smartphones for use with Visa’s payWave mobile payments system. The service will make it easier for operators, banks and even transit operators to link Visa payment accounts to consumers’ smartphones, the company says. Although perhaps not as exciting as news of a mobile wallet… Read More

  • EPIC Isn’t Taking “No” For An Answer, Files Emergency Appeal In Google Privacy Case

    EPIC Isn’t Taking “No” For An Answer, Files Emergency Appeal In Google Privacy Case

    The Electronic Privacy Information Center, also known as EPIC, isn’t backing down from its desire to have Google’s privacy policy changes investigated by the Federal Trade Commission. On February 18th, the FTC basically told the organization to “mind its own business” (as The NYT put it), suggesting to the court that EPIC has no legal standing in the matter, and asked… Read More

  • Shazam Adds Support For Android Beam: Tap To Share Music, Tour Dates, Offers & More

    Shazam Adds Support For Android Beam: Tap To Share Music, Tour Dates, Offers & More

    Mobile music discovery service Shazam has just revealed an updated version of its application for Android users which takes advantage of the new technology in Android 4.0 called “Android Beam.” For those unfamiliar, Android Beam is an NFC-based “touch-and-share” feature that allows Android owners share contacts, links, maps, and other data simply by tapping phones. Read More

  • Isis Revealed: Carrier-Led Mobile Payments Venture Shows Off Its New App, Announces Banking Partners

    Isis Revealed: Carrier-Led Mobile Payments Venture Shows Off Its New App, Announces Banking Partners

    Isis, the carrier-led joint venture between AT&T, T-Mobile and Verizon, announced at Mobile World Congress in Barcelona today new partnerships with Chase, Capital One and Barclaycard. Under the terms of the deal, the banks will include their debit, credit and prepaid cards into Isis’s forthcoming mobile wallet. In addition, the organization is revealing, for the first time, what… Read More

  • AT&T.com Security Vulnerability Discovered; Customer Phone Numbers Revealed (Update)

    AT&T.com Security Vulnerability Discovered; Customer Phone Numbers Revealed (Update)

    A vulnerability has been discovered on AT&T’s website which allows anyone to look up the phone numbers of AT&T subscribers, provided they have the subscriber’s email address. The issue involves a form on AT&T’s site where a subscriber can input their email address in order to recover their forgotten AT&T User ID. Except instead of simply emailing the User ID… Read More

  • So Much For Bouncer: New Android Malware Uses Facebook To Spread

    So Much For Bouncer: New Android Malware Uses Facebook To Spread

    Even though Google recently introduced a malware-blocking system called Bouncer to keep the Android Market safe from malicious software, crafty spammers and fraudsters are still managing to find ways around the restrictions to get their software onto users’ phones. The latest example? A malware program disguised, innocuously, as an Android app called “any_name.apk.” And… Read More

  • Snackr For iPhone Is A “Pandora For News”

    Snackr For iPhone Is A “Pandora For News”

    Snackr (no, not that Snackr!), is a new iPhone application that delivers personalized audio news in bite-sized chunks for listening to while on the go. The app offers you a “5 minute snack” of the current headlines, as well as audio streams by category, including topics like business, entertainment, tech and startups, “top news,”  and others. But Snackr also has… Read More

  • Popset Makes Group Photo-Sharing Easy, Export To Facebook Even Easier

    Popset Makes Group Photo-Sharing Easy, Export To Facebook Even Easier

    Popset, a new mobile app from the current Winter 2012 batch of Y Combinator startups, is a way for groups of friends to privately share photos. Oh what, you’ve heard that one before? Yes, it’s true – mobile photo-sharing is a crowded space. However, there hasn’t been a de facto leader established in the particular category Popset is after: sharing photos in private… Read More

  • InstaMatch Turns Instagram Into A Game

    InstaMatch Turns Instagram Into A Game

    Tiny Hearts, the Toronto-based studio behind Pocket Zoo, a top 50 iOS app (and one of my kid’s personal favorites), has just released a new title that turns Instagram into a game. The new app is called InstaMatch, and it’s a modernized take on the classic memory matching game. In InstaMatch, instead of using images of duplicate items, the photos users match up come from Instagram. Read More

  • White House Unveils Plans For Consumer Privacy Bill Of Rights

    White House Unveils Plans For Consumer Privacy Bill Of Rights

    The Obama administration has announced that it will work with Congress on a new series of consumer protections dubbed a “Privacy Bill of Rights” that will detail how Internet companies can handle and use consumers’ personal data. According to the statement from The White House, consumers should have a right to control how their personal information is handled so that… Read More

  • Here’s What “Post-PC” Looks Like: Over Half Of Info Workers Use 3 Or More Devices

    We’re on post-PC watch here lately, tracking the many warning signs that we’ve crossed the imaginary line separating PC’s heyday from that of a new landscape scattered with multiple mobile devices; it’s a place where the traditional desktop and laptop computer is seeing decreasing importance. That’s why this new Forrester report on mobile devices in the… Read More

  • Geolocation’s Potential Heats Up With Geoloqi’s Battery-Saving Tech

    Geolocation’s Potential Heats Up With Geoloqi’s Battery-Saving Tech

    Geoloqi, a name you may know because of the mobile app that once provided automatic Foursquare check-ins and geofenced reminders, is today launching its next-generation location platform as an SDK. Although previously available in API format for developers’ use, the new iOS and Android SDK makes it even easier for developers to drop in location services into their apps, whether those… Read More

  • Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce

    Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce

    Amid the increased speculation surrounding Silicon Valley darling Pinterest’s forthcoming revenue model, competitor Fancy, a social photo-clipping service popular among the style-conscious set, has been quietly working on revenue ideas of its own. Previously, the service was doling out coupon code to users who “fancy’d” images belonging to specific merchants, but… Read More