Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • AppCod.es Launches App Store Prediction Tool, Tells Developers Which Keywords Work

    AppCod.es Launches App Store Prediction Tool, Tells Developers Which Keywords Work

    Warsaw-based, three-person startup AppCod.es just released new tools that will appeal to mobile app developers, both of which are intent on helping developers achieve better ASO, or App Store Optimization. ASO is basically a new form of SEO, but instead of boosting search engine rankings, it’s about boosting the ranking of your mobile app in iTunes, the Android Market (I mean Google… Read More

  • TxtRoo Launches A Yelp For The Feature Phone Market

    TxtRoo Launches A Yelp For The Feature Phone Market

    TxtRoo, a company that was invented and coded into existence from the Stanford StartupBus headed to SXSW in Austin, Texas last week, can best be described as a Yelp for the feature phone market. Like Yelp, which delivers user reviews and other local business information to both web and smartphone users, TxtRoo aims to do the same using SMS text messages. What’s most interesting about… Read More

  • Nokia Exits Mobile Payments Business With Shuttering Of Nokia Money

    Nokia Exits Mobile Payments Business With Shuttering Of Nokia Money

    Nokia is announcing today it plans to shut down its mobile payments service known as Nokia Money in India, as a part of a shift in strategy that will allow the company to more narrowly focus on its handset business and related location-based services offerings. According to a company spokesperson, “the mobile financial services business is not core to Nokia, so we plan to exit the… Read More

  • Despite Backlash, Google’s “Search Plus Your World” Hasn’t Impacted Google’s Market Share

    Despite Backlash, Google’s “Search Plus Your World” Hasn’t Impacted Google’s Market Share

    ComScore has released its search data for February 2012, and Google continues to lead, gaining 0.2 percentage points over the previous month, up to 66.4% in February from 66.2% in January. Microsoft sites, which includes its Bing search engine, also continued to hold second place, up just 0.1 percentage points to reach a 15.3% share. Yahoo, meanwhile, dropped 0.3 points to 13.8%, down from… Read More

  • Jetsetter Moves Beyond Flash Sales: Recommendations Now A Third Of Its Business

    Jetsetter Moves Beyond Flash Sales: Recommendations Now A Third Of Its Business

    Jetsetter, the exclusive travel community for globetrotters, seems to be on a roll. In recent days, the company has announced a dozen some new corporate partners, a handful of new sale formats to entice customers, and new distribution partnerships with high-profile sites like Kayak, The Economist and the vacation rental service HomeAway. But while many think of Jetsetter as a flash sales… Read More

  • Stride, A CRM System Salespeople Will Hate (But Freelancers Will Love), Launches Into Beta

    Stride, A CRM System Salespeople Will Hate (But Freelancers Will Love), Launches Into Beta

    Stride, a new CRM system designed to meet the needs of freelancers and small business owners, is launching into private beta today. The product, which was born out of an actual need for a more simplified CRM system, is focused on efficiency, not a complex feature set. It’s not for adding contracts, managing cases, or allocating tasks to a team of salespeople. Instead, Stride is about… Read More

  • Resumes Are Bullshit. HireArt Is Better.

    Resumes Are Bullshit. HireArt Is Better.

    HireArt, a newly launched Y Combinator-backed company, is working to solve a major problem that all employers face today: resumes are bullshit. Job candidates often like to fluff up their experience, and sometimes they even outright lie about their abilities. Other times, potentially great employees are overlooked because they have unorthodox backgrounds that don’t match up with what… Read More

  • DreamIt Targets eCommerce: Announces Advisory Board With Execs From Amazon, Walmart, QVC & More

    DreamIt Targets eCommerce: Announces Advisory Board With Execs From Amazon, Walmart, QVC & More

    DreamIt Ventures is after more eCommerce-focused startups, the company is announcing today, and is preparing to support them with the launch of a new advisory board featuring top execs from across the eCommerce industry. The board, which includes members from Walmart, Amazon/Quidsi, QVC, Bononos, Kate Spade and others, will be available to support the DreamIt NYC Summer 2012 program… Read More

  • Crowdsourced Streaming Music Service Jelli Arrives On Android, Adds SXSW Radio

    Crowdsourced Streaming Music Service Jelli Arrives On Android, Adds SXSW Radio

    Jelli, the user-controlled music streaming service, is releasing a specially curated SXSW-themed station today, which will feature the indie bands playing at the festival. The playlist for the station will be crowdsourced in real-time and made available on both web and mobile. And speaking of mobile, Jelli has good news on that front, too – it’s finally available on Android. Read More

  • ThredUP Shuts Down Kids Clothes Swapping Service In Favor Of Online Consignment

    ThredUP Shuts Down Kids Clothes Swapping Service In Favor Of Online Consignment

    The online kids clothing exchange thredUP is shutting down its clothes swapping service. But wait! Don’t panic, moms! (And dads, too, if you’re all 50/50 about the child-rearing duties. Haven’t met one of those yet, but I hear they exist). The good news is that thredUP itself is not shutting down, it’s just focusing on the more successful area of its business: its… Read More

  • Sonalight Lets Android Users Text While Driving Without Touching A Phone

    Sonalight Lets Android Users Text While Driving Without Touching A Phone

    Android users finally have a way to show up their iPhone-toting, Siri-using counterparts. With Sonalight Text by Voice, a new Y Combinator-backed startup, you can perform entirely hands-free texting. And by hands-free, I mean you don’t have to push a button, tap the screen, or perform any other actions that would require you to take your hands off the wheel. Yes, that’s right… Read More

  • Stamped Updated For SXSW: Better Maps, Search & Austin-Area Recommendations

    Stamped Updated For SXSW: Better Maps, Search & Austin-Area Recommendations

    Stamped, the NYC-based startup founded by ex-Googlers, is rolling out an update to its social recommendations app today with a focus on improving local discovery. Specifically, Stamped has overhauled the app’s map interface with the addition of a search box and slider for switching between views. The company has also teamed up with The Austin Chronicle for SXSW, whose branded account… Read More

  • HomeSnap Is Not A Boring Real Estate App

    HomeSnap Is Not A Boring Real Estate App

    Sawbuck Realty, an online real estate broker, has just launched a new app called HomeSnap which lets you discover information about any home nationwide just by taking a photo of it. Using a combination of mobile phone sensors to determine location and orientation as well as MLS and public records data, HomeSnap can tell you everything about a home, including how many square feet it has, number… Read More

  • Ask.com Does Q&A Again, This Time With Mobile, Social Polls

    Ask.com Does Q&A Again, This Time With Mobile, Social Polls

    Ask.com, which refocused its efforts on Q&A back in 2010, is rolling out another mobile application in the Q&A genre today. And no, it’s not that Ask.com Q&A app. It’s another one. The new app is called PollRoll, and, as the name implies, it allows you to quickly create polls on your iPhone, then post them to Facebook and Twitter. Read More

  • Yes, Apple Is Actually Just Calling It ‘iPad’

    Yes, Apple Is Actually Just Calling It ‘iPad’

    Wondering what to call the newly announced iPad hardware, demonstrated at this morning’s Apple event in San Francisco? Well, it’s not going to be the “iPad 3,”  the “iPad HD,” or even the “iPad 2S.” Nope, the new iPad will just be called “iPad.” That’s not confusing at all. Read More

  • Apple’s iCloud Now Supports Movies

    Apple’s iCloud Now Supports Movies

    At this morning’s Apple’s event in San Francisco, the company announced an update to its iCloud service, which will now support – at last – movies! The movies you purchase on iTunes will be stored in the cloud and made available for re-download to any of your iOS devices – the iPhone, iPad or iPod Touch. Read More

  • D.C.’s Newest Tech Accelerator “The Fort” Debuts Inaugural Batch

    D.C.’s Newest Tech Accelerator “The Fort” Debuts Inaugural Batch

    Hot, new Washington D.C. tech accelerator known as The Fort is debuting its inaugural class of startups today. The organization grew out the efforts from early stage VC firm Fortify Ventures LLC, also known as Fortify.vc (that’s its URL, too), which had previously invested in nearly dozen D.C.-area tech companies. Over the past 9 months, The Fort’s co-founders, Jonathon Perrelli… Read More

  • What’s Next For Google Play? Audiobooks And Magazines

    What’s Next For Google Play? Audiobooks And Magazines

    Yesterday, Google announced the launch of Google Play, a rebranded Android Market which consolidates all of Google’s media offerings, including apps, music, movies and e-books, into one portal. But it appears that Google’s ambitions to create its own iTunes-like experience won’t stop there. In the Help Center for the new Google Play, empty pages titled “Audio… Read More

  • All The Location Apps You Have To Use At The SXSW Royal Rumble

    All The Location Apps You Have To Use At The SXSW Royal Rumble

    It’s turning into a battle of apps at SXSW – the sheer number of location-based networking apps hoping to emerge from the conference as this year’s breakout hit is nearly overwhelming. What’s worse, the apps are often so similar in nature, it’s hard to discern the advantages of one over another. Is the app for business networking or making new friends? Does it… Read More

  • INTRO Wants To Be The LinkedIn Of The Ambient Location Apps

    INTRO Wants To Be The LinkedIn Of The Ambient Location Apps

    Just when you thought this space couldn’t get any more saturated, yet another ambient location app throws its hat into the ring as SXSW prepares to kick off. Introducing INTRO. But wait, before you groan “enough already!“, you should know that INTRO at least has a unique take on the location-based social introductions market. Unlike the majority of this year’s crop… Read More