Mark joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur. Most recently Mark was Vice President, Product Management at Salesforce.com (NASDAQ: CRM) following its acquisition of Koral,where Mark was Founder and CEO. Prior to Koral, Mark was Founder and CEO of BuildOnline, the largest independent global content collaboration company focused on the engineering and construction sectors, which was acquired by SWORD Group (PARIS: SWP). Earlier in his career, Mark spent nearly ten years working for Accenture in Europe, Japan and the U.S.
Mark received a BA in Economics from the University of California, San Diego, and an MBA from the University of Chicago. He is a dual citizen of the US and the UK.
Mark founded Launchpad LA, a program designed to help mentor LA’s most promising first-time startup CEO’s. He runs the Southern California Venture Capital Alliance (VCA) and is on the board of advisors for the venture capital fund of the UCSD Rady School of Business.
Mark sits on the Boards of RingRevenue, GumGum and Ad.ly. He was formerly on the boards of EMN8, Qualys, Koral and BuildOnline.
For the next four days if you’re in the tech industry you’re going to hear a non-stop stream of information about SXSW. It’s the time of year when many new startups are struggling to rise above all the noise and be heard. And when everybody is shouting it becomes overwhelming.
I’m actually in Austin at the moment. It turns out this is “the year of group messaging” and since I’m a shareholder in the largest player in the space, TextPlus (7.7m monthly actives), I thought I should come here to represent.
With all these companies vying for attention and others just here to soak up the vibe I thought I’d write a much broader piece on how startups with a 10-point plan on how startups can make the most of their attendance at conferences and events. Read on … → Read More
I know what you’re thinking – link bait title, right? Wrong. I will stand 100% behind my assertions in this post. Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. I promise you can learn from him and this movie. I’m also betting that in 10 years he’ll be a mainstream talent rather than a pre-teen girl wonder. Read on . . . → Read More
Editor’s Note: This is a guest post by Mark Suster, a two-time entrepreneur who has gone to the Dark Side of venture capital at GRP Partners. Suster writes a blog at Bothsidesofthetable and can be found on Twitter at @msuster.
Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. Nor do they exist in the investors of early-stage companies. The result is a lack of knowledge of the process and of sales people themselves.
My first startup was no different. I had never had any sales training so everything we did for the first couple of years was instinctual. While we did fine learning on the fly, it turned out that a lot of what we did was wrong. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time.
As we grew into several millions of dollars of sales per year it was no longer acceptable to “wing it.” So I did want any rational person who wants to improve does—I hired a coach. We focused together on improving our sales methodology, our training and our comp plans. These days there are even startups to make this easier for all of us. Back then it was a larger than life ex-country manager from PTC named Kai Krickel. He taught me much‚most of it unconventional. Most of it worked and his philosophies have proved enduring to me.
He called his business TEDIC. The Excuse Department is Closed. → Read More
Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I and Part II first.
In my first post I talked about the history of social networking from 1985-2002 dominated by CompuServe, AOL & Yahoo! In the second post I explored the current era which covers Web 2.0 (blogs, YouTube, MySpace, Facebook), Realtime (Twitter), and mobile (FourSquare). Is the game over? Have Facebook & Twitter won or is their another act? No prizes for guessing … there’s always a second (and third, and fourth, and fifth) act in technology. So where is social networking headed next? I make eight predictions below.
1. The Social Graph Will Become Portable
Right now our social graph (whom we are connected to and their key information like email addresses) is mostly held captive by Facebook. There is growing pressure on Facebook to make this portable and they have made some progress on this front. Ultimately I don’t believe users or society as a whole will accept a single company “locking in” our vital information.
Facebook will succumb to pressure and over time make this available to us to allow us more choice in being part of several social networks without having to spam all of our friends again. I know in 2010 this doesn’t seem obvious to everybody but it’s my judgment. Either they make our social graph portable or we’ll find other networks to join. I predict this will come before the end of 2012. → Read More
Editor’s note: Mark Suster is a venture capitalist based in Los Angeles at GRP Partners. He blogs at BothSidesoftheTable.
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer. → Read More
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