Snapchat has just updated its app with a brand new Live section that will incorporate Our Story into everyone’s feed, regardless of location. Our Story is a Snapchat product that lets users contribute snaps to a single Story (or, thread of snaps) from a single event.
The product first launched back at Electronic Daisy Carnival, and then went on to Rio, Outside Lands, and Lollapalooza. The reaction was great and users contributed over 350 hours of snaps over the course of those events.
Today, the feature is going Live (if you will) for all users, letting them “experience Stories contributed by the Snapchat community at all sorts of events [...] around the world,” according to the official blog post.
It’s unclear how events will be chosen to be a part of Snapchat’s new Live “Our Story” section, or whether or not this will one day act as a revenue stream for Snapchat. It’s not hard to imagine music festivals, sporting events, concert tours, colleges, or other ‘location-based communities’ paying for access to a marketing channel like Snapchat’s main feed page.
We’ve reached out to Snapchat for more clarity on just how the company plans to select various events, but for now you can update the app to take a look at the new “Live” section. It can be found under Recent Updates.