Autopilot, the marketing automation platform formerly known as Bislr, today announced that it has raised a $10 million Series B funding round led by Rembrandt Venture Partners, with participation from Southern Cross Venture Partners, Blackbird and personal investments from Tim Draper, and Terry & Katrina Garnett. Rembrandt partner Scott Irwin will join the company’s board as part of this round.
The company plans to use most of the new funding to invest in accelerating its growth and product development.
Founded in 2011 by three Australian-born brothers — Michael, Peter and Chris Sharkey — Autopilot offers marketers tools for managing their marketing campaigns through a very visual dashboard that aims to reduce complexity. The service covers everything from creating landing pages, blogs and email campaigns. It also allows users to manage their marketing databases to manage leads, segment their marketing lists and gather more information about potential leads. The tool is also integrated with CRM systems like Salesforce and Netsuite.
As the company notes, the idea here is to consolidate all the applications that marketing teams often use today into a single service. The company also argues that today’s marketing automation tools are often too complicated and it hopes that by creating a more easy to use system, it can also bring these kinds of services to a wider range of users.
The team plans to release an SDK later this year that will give developers access to Autopilot’s lead intelligence and automation apps.