Opera Software today announced that it has signed up Samsung as its tenth partner for its HTML5-based Opera TV Store. Besides its mobile and desktop browser, Opera has long been working on increasing its profile in the smart TV world and the launch of the TV store at CES last year marks its latest foray into this business.
The Store made its first appearance on Sony TVs and Blu-ray players in March 2012 and since then, Opera has signed up MediaTek, Humax, Changhong, Konka and Amino. It’s also available on a number of TiVo, TCL and Hisense devices.
The partnership with Samsung will bring the Opera TV Store to a couple of select Blu-ray players in the near future. It’s unclear if Samsung also plans to bring it to its TVs as well, where it has a pretty wide reach with its own HTML5-based Smart TV platform.
The Store is cloud-based, which makes deploying it – and the apps it showcases – pretty straightforward for OEMs that want to integrate it into their own products.
One Opera TV feature the company plans to showcase at CES this week is its previously launched Snap technology, which allows content owners to turn their online video channels and existing video catalogs into TV apps in just a few minutes.