French startup Mention just received an important update that should make it more compelling to its user base. Whenever Mention users receive a new alert, they can share it on their social channels using Buffer, lining up status updates to share later. As a reminder, Mention is a media monitoring tool that works a lot like Google Alerts with a web interface to skim through your alerts. It is mostly targeted toward business users.
While there was a way to tweet and share individual alerts on Facebook, you had to do it manually throughout the day. With today’s update, you can spend a few minutes every now and then to see all your alerts regarding your company or product, and decide what to share. Then, everything will happen automatically — your social feeds will stay active with updates about what you are doing.
Combining Mention with Buffer makes a lot of sense. Mention’s strengths were its monitoring tools, not its social features. Instead of making a Buffer copycat to fill this gap in the product offering, it partnered with Buffer. In the meantime, Buffer users will be able to get an alert stream right from the Buffer dashboard.
So far, Mention has attracted 150,000 users and 2,500 paying subscribers, including CrunchBase, GitHub or Microsoft. It is tiny compared to Buffer’s 1 million users, but media alerts feel more like a niche product — the new partnership will help both user bases grow. The company has received $800,000 in seed funding. Converting more users to its paying plan will probably be the next challenge for the startup.