As Rafiki from the Lion King once said, “It is time.”
Nokia is gearing up to make a big announcement with little-to-no mystery baked in. Leaks abounded for the Nokia Lumia 1020 in the past few hours, which we’ll undoubtedly meet in real life for the first time today.
But what else can we expect? Is Instagram potentially heading to the Windows Phone platform? Perhaps Path?
We’ll have all the answers for you very shortly, so sit back, relax, and enjoy yourself some good, old-fashioned live blogging.
Thanks for tuning in.
See you guys later. It’s hands-on time.
The stage opened up behind him into this awesome room with champagne. BONUS!
Last words from Elop: the single most important component of a camera, is the twelve inches behind the camera.
The price of representing third place comes down to Nokia, not ATT. He really didn’t answer the question but he sure kissed ATT’s behinds. He said this launch will be better than any before.
He’s saying that this is a fundamental issue for Nokia, not for ATT. It’s using a different operating system. The third alternative for an OS is Windows Phone, and Nokia wants to stand for that.
What have you done to make sure this terrific phone doesn’t get the same crummy treatment from ATT. This lady is saying ATT is an awful partner to Nokia. It’s intense. How will elop respond.
Other than camera, says Elop, a lot of it comes down to Windows Phone 8. He also remembers all the great things about the Lumia 920, like screen display, unibody design, etc. which have carried over to 1020.
Question: OTher than the camera, what differentiates the 1020 over the iPhone 5 and Galaxy S4?
Question: When will you come out with one for MIddle East? Elop says through the end of the year it will go to various markets in ME.
Elop doesn’t want to spoil Telefonica’s surprise.
Special Telefonica version of the Lumia. Can you tell us more about that?
Micorosft ATT and Nokia will make a big push. In-store promotion, advanced trailing of sales reps, big push toward this. Indirect channels? Yes. Got the nod from PR lady.
Question: Will phone be available through ATT secondary channels? Will you see promotion around it?
In every market around the world, we see leading technology become more popular. For smartphoners and photographers, this appeals to those people. One aspect of Nokia’s strategy: this is a flagship device. Our engineers identify how elements of this innovation adn technology can be scaled down to a lower price point. So you should look for that, after we lead with this flagship. -Elop.
Does this phone and camera appeal to developing markets?
We have a white paper available. Uh ok. Available on the press site, says the PR lady.
Take up to 7 pixels from the sensor, when you combine you create a super pixel, with much more information. To have low noise, sharp images, helps in color processing, quite a lot of data. That’s high level.
Question: Explain oversampling technology.
They have guests with paddles to let us have microphones for questions. Paddles. Ooh lala.
HE seems to be done. Now there’s a lady on the stage. She seems like the master of ceremonies.
The grip will be available at the same time for $79.
After the U.S. debut, it will hit markets around the world, China and Key European markets, and Latin American markets, this quarter.
Availability: Lumia 1020 is available in retail starting July 26 for $299.99 with a two-year agreement. Whoa. Expensive.
Today AT&T sells more Windows Phone than any other carrier, says De La Vega.
Cinemagraph app demo from the 1020, which has been updated for the Lumia 1020 camera.
He says it changes the way you think about zooming. Now I zoom after I take the picture with the Lumia 1020.
AT&T says they’re very proud.
Apparently AT&T originally told Nokia to slim it down at one point.
AT&T CEO and President Ralph De La Vega.
Bringing it to AT&T first, then elsewhere.
They’re also releasing a special grip to take pictures with.
It seems you can upload to Instagram from Oggl, but doesn’t seem to be a native Instagram app this time around. Sorry Windows Phowners.
Flipboard, Hipstamatic, Oggl Pro.
New Path app confirmed. Built tailored for the 1020.
CNN, Vyclone, Yelp, foursquare will all be using the SDK. for Zoom.
Nwo for developers. New SDK for the camera phone.
Makes a dig that AT&T partners may not be so thrilled about the Maps as they don’t require data.
Location-based augmented reality demo. She pans around the room to see where there are flower shops, and their distances. Then she pauses, and is able to manipulate the pan again. From there, she can do another search, maybe for coffee, and see results for that.
Demoing Nokia Maps. Kristina is searching for flowers in NY.
Free Nokia Music. Free Here Maps and Drive. There are now 165,000 apps in Windows Phone.
Windows Phone 8 confirmed. As if there was a question.
I love when people demo the audio experience in these big live events. It’s coming through the house sound system. Does no one else see this as odd?
Showing video of their sound engineer. Who “moonlights as a disc jockey”, says Elop. Lawl.
They’re taking a four-second exposure picture. And they spelled out 1020 using those four 1020s. Very cool.
They’re doing a long exposure in low light.
Another live demo of the Lumia 1020, on a tripod, and the engineers each holding two lumia 1020s. It’s a lot of phones.
You can mess with one at a time, or all of them, and it gives you an instant preview of the shot.
Settings for WB, auto, exposure, manual, etc.
Nokia Pro Camera, a new camera application that lets you “shoot like a pro”
He’s heading off reviews at the pass.
They save two images. One is the original, giant image, and the oversampled image. He’s explaining that this takes longer than most other cameras.
Nokia engineers demonstrating zoom
He’s talking about how you can zoom after the fact, and still get amazing detail.
Now Zoom: you can zoom into something that you can even see with your own eyes. Damn.
The Lumia 1020 is MUCH better. But remember this is Nokia’s test.
Putting a picture of the Samsung Galaxy S4, vs. iPhone 5, vs. Nokia Lumia 1020. It’s an action shot, with flash, in low-light.
Now we’re talking about Xenon flash. He’s showing a picture he took in this dark room. Time for the comparison.
Now he’s showing video of ships passing by, as he was standing on a boat. “Amazing implications of having image stabilization with a high-res sensor”
There was concern originally over whether or not they could use floating lens technology with a huge 41 meagpixel sensor. Apparently they could.
Now onto optical image stabilization: Elop says that there are tiny coils that hold the sensor in place even if your hand shakes. “floating lens technology”.
She’s apparently a bee keeper, but she said the video helped her understand that bees are slightly furry and carry pollen on their hind legs. Curious.
Now she’s talking about video she shot of bees from further back, but zoomed in.
In laymen’s terms, 16:9 or 4:3 aspect ratio 41-meagpixel image is captured, and simultaneously, a 5-megapixel oversampled image is created, which means that seven MP are packed into each single MP. You see where we’re going.
“41 meagpixel ultra-high resolution back-side illuminated sensor” He’s upset he had to learn how to say that.
The ability for Nokia to create better imagery is to use oversampling.
Now he’s bringing up a few important people to talk about the PureView camera technology. They are both leading experts in their field. He welcomes Dr. Kristin Bjorknas and Dr. Juha Alakarhu.
Still boasts unibody design, and he is talking up the thinness of the phone. No exact specs given on that though.
“Continues Nokia’s color story: Yellow, black and white”
Elop is talking about how the Nokia Lumia 1020 is going to change the way we take pictures.
Naming official: Lumia 1020.
Man, that big old black camera on the back is quite loud. We’re excited to take a look at how it works as opposed to its design.
There she is. Looks exactly like those leaked press shots this morning.
It’s exciting. Intense music for this video intro.
Here we go. We’re seeing that massive pure-view lens, but it’s turnin ginto some sort of laser filled space ship.
Today he’s introducing the latest in smartphone technology, he says.
But even after all of these innovations, with optical image stabilization, xenon flash, etc. we’re not done, he says.
Stephen Elop takes the stage, explaining Nokia’s understanding of our passion for pictures.
“Today, the way we capture a moment is about to change.”
Taking us through a history of photography.
10, 9, 8. 7, 6, 5, 4, 3, 2 …
“The conference will start in 4.1 minutes.” Funny, you.
11 minutes to go. The clubby jazz beat has picked up, presumably to stoke our excitement / collective caffeine buzz.
The press room is slowly but surely filling up. Meanwhile, Nokia seems to be playing music from a Pure Moods album.
Feel-good photos of coffee shops, guitar jam seshes, and parks sliding across the screen. I think they like photography or something.
Get it guys? 41? Nokia, you slay me. (If you don’t get this, consider yourself lucky for missing all of Nokia’s incessant teasing.)
“Good morning. The press conference will start in 41 minutes.” Quiet cheers from the crowd.
Soothing ambient music and college-style individual desks in the auditorium. Are they trying to lull us into a sense of complacency?
And by “we,” I mean liveblogger extraordinaire Jordan Crook, intrepid intern Eliza Brooke, and that other guy, Chris Velazco.
Hey y’all, we’ve just picked up our name tags and snagged some front row seats! The event is slated to start in about 45 minutes, so hang tight — there’s some big stuff in the pipeline.