Video ad startup TubeMogul has closed the $10 million second tranche of its Series C funding, which it will use to expand in Asia. The funding is led by SingTel Innov8, the venture capital arm of SingTel Group.
The branding-focused video marketing company is eager to tap into the Asian market, where it says video ads available for real-time buying are growing at 20.2 percent per month. Last year, TubeMogul launched a private beta in the region, running campaigns for regional and Fortune 500 brands, as well as trading desks.
In addition to its funding, the company also announced today that it has opened a Beijing office, which will be headed by director of business development Sven Rossbach, who previously worked at specialized marketing services platform Cadreon. Rossbach will focus on growing TubeMogul’s Asia presence by introducing Chinese brand marketers and publishers to the programmatic buying of video ads.
Other moves TubeMogul has taken to step further into Asia include opening an office in Singapore and hiring former BBC.com VP Phu Troung to lead its expansion into Southeast Asia.
Founded seven years ago, TubeMogul shifted its focus in 2011 to brand advertisers and their digital ad agencies.