Pinterest announced two new features today that will help make the site more attractive to potential advertisers. The first is pins embedded with additional information about products, recipes and movies. The second is a Pin It button that is now available on nine mobile apps.
The company says that its new features are a “first step toward making pins more useful.” The move, however, won’t just benefit users. It will also make the site potentially more appealing to advertising partners as Pinterest, which currently does not make revenue, hashes out its monetization model. Sites Pinterest has partnered with on its “more useful” pin initiative include retailers and publications popular among Pinterest’s users, such as e-commerce sites eBay, Etsy, Modcloth and Overstock; magazines like Martha Stewart Living and Real Simple; and entertainment sites Flixster, Netflix and Rotten Tomatoes. The first crop of mobile apps to get Pinterest’s new Pin It button are Behance, Brit+Co, Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face and Zulily.
The new pins are only available in Pinterest’s new look, which began rolling out in the middle of March. The new version of Pinterest was designed to increase user engagement, which in turn will help the company decide how much to charge for services like analytics and marketing opportunities.