Google today announced that it has redesigned some of Google Analytics‘ social reports to make it easier for publishers to see when they get inbound links from other sites. The update also makes it easier to track how people are engaging with a publisher’s content through the new Data Hub Activity report. Google Analytics’ Social Data Hub gets this data from partner sites like Reddit, and Digg, through commenting systems like Disqus, Echo and Livefyre, as well as a number of other services.
The standalone Data Hub Activity report provides publishers with a “timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below.” The data can also be filtered by specific networks.
This Social Hub data was already available previously, but it was mostly buried inside Google Analytics’ social reports. Now that this data is more visible, integrating with the Analytics Social Data Hub will surely become more interesting for companies that operate social networks and platforms, as more Analytics users will now be aware of it and ask for this kind of integration so they can track their social engagement data in one place.
Stats about trackbacks, too, were already available in Google Analytics, but they are now available in a standalone report. Previously, however, it was hard to see how important a certain inbound link really was. The new report, Google says, now provides more context “for the significance of each of these trackbacks by displaying the number of visits that were driven by each endorsing URL during the reporting period.”