Google’s New Nexus 10 Tablet Commercial Focuses On Its Multiple Account Feature, And That’s An Advantage

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Google has been on a bit of a roll with its commercials lately, especially for its gadgets. Today, the company unleashed its latest commercial for the Nexus 10, its iPad killer competitor. The video tells the story of a couple who has just found out that they’re having a baby. Google has woven the Nexus 10 Wi-Fi-only device into the story quaintly.

The feature that Google decided to focus the commercial around? Its multi-user Android one. Yes, Google’s competitive advantage is apparently the fact that you can share the device with someone else. Is that enough? Have a look at the commercial:

We’ve talked about Apple needing a “kid-only” and “guest” mode for the iPad, but are these very personal devices something that we want everyone’s grubby little hands on? It sounds good on paper and perhaps in a well-produced commercial. But alas, the answer is yes, people really do want to purchase a device like this and let other members of their family have a play, too.

The great part about having multiple-account capability is that you can pick up the device, log in and then instantly have access to your own home screen and apps. Since Google’s syncing capabilities are pretty robust, you could have a few of these devices sitting around and just log into whichever one is closest to you. Plus, the 10 costs about $399.

Now that Google is settling into its role as a player in the mobile and tablet space, it’s interesting to watch what they pick to focus on. In the video above, you’ll see how they fit Google Play in, watching movies, searches with Google Now, doing Hangouts on Google+ and reading a book. The story is starting to develop for Google’s devices and services.

It’s not all hearts and hugs for Google, as Apple could, and probably will, roll something like this out in the near future. For now it’s an advantage, but Google has to continually roll out features within its OS that are just a bit better than iOS. A complete side-by-side war won’t work; it’s going to have to be incremental upgrades and changes that catch your eye…like sharing your device seamlessly with anyone who wants to use it. This time, you won’t get your iPad back with tabs full of porn on it. Not that it has happened to any of us. Much.

Will we see upgrades at the I/O conference this year for Google’s 10-inch tablet? One can hope. The only problem for me with the Nexus 10 is that outside of my home, it’s pretty useless. Is the 10 perfect? Not even close. Is it better than the iPad? That’s a matter of personal preference. Google just wants to nudge you with some of its own unique features, and that’s smart.