This is a bit of an odd story: according to paidContent – and as first reported by to PublishersLunch – Google’s Niantic Labs, the somewhat mysterious division of Google that is home to Field Trip, the Niantic Project and Ingress, will soon start co-publishing a series of eBooks based on Ingress, its popular augmented reality game. A Google spokesperson confirmed to us that this report is indeed correct.
The series, which, according to PublishersLunch, will be called ALIGNMENT and written and co-published with the help of Thomas Greanias; the first installment (ALIGNMENT: Ingress) will be published in April. The books are supposedly designed as prequels to Greanias’ Raising Atlantis series.
It looks like Greanias has long been interested in the Ingress story, and the overall theme of the game seems to fit in well with his earlier books. For Google, though, this – just like Ingress and most everything else that has come out of Niantic Labs – is a bit of a departure. The company isn’t exactly known for launching games. And to then turn the game into a series of books is obviously new territory for Google, though Niantic Labs does seem to operate pretty independently from the rest of the company.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...