Houzz is mostly known for the pretty pictures of homes on its website and mobile app that will stir up house envy in even the happiest of home owners, but the service also offers a wide range of tools that aim to help design and remodeling professionals find new clients. Late last year, Houzz launched its Pro+ platform that allows professionals to market their services on the site in 12 markets after raising a $35 million Series C round. Today, it is expanding this platform for professionals with its new Pro+ Dashboard analytics tools and opening it up to contractors, architects, designers, landscapers and other professionals in 425 new markets in the U.S. and Canada.
The importance of Houzz in the home remodeling market continues to increase. At the end of last year, the company reported that about 168,000 home professionals were using the service actively and today, Houzz says this number has now increased to 190,000. Overall, the service currently sees over 14 million unique visitors every month.
Houzz quickly sold out of spots in the original Pro+ program when it first launched. For an annual subscription, the Pro+ program gives professionals additional visibility in their local area and allows them to highlight their work to attract new customers. The new metrics dashboard gives professionals additional insight into how their photos are doing on the site and includes real-time data about the total number of photo impressions, the number of clicks on them, click-through rates and add rates (how many people saved a photo to their Houzz ‘ideabooks’). This data, Houzz says, will help professionals “to optimize their marketing and brand-building efforts.”
“With this powerful new analytics tool, remodeling professionals will be armed with real-time insights on how their profile and portfolio are resonating with the homeowner community, enabling them to make adjustments and craft the most effective brand presence possible to attract the right clients,” said Houzz CEO Adi Tatarko in a statement today. “Our goal with Pro+ is to deliver a service that helps professionals build their brands and increase their exposure to homeowners in their local area the way they want.”