Live From HTC’s Pivotal Unveiling Of The HTC One

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We’re sitting patiently at HTC’s NYC Media Event at this very moment, itching in anticipating for what we expect to be the official debut of HTC’s latest Android flagship. Originally leaked as the M7, the alleged HTC One is set to be one of the most important phones HTC has ever brought to market.

2012 was a very dreary year for the Taiwanese phone maker, as handsets like the Galaxy Note II, Galaxy S III and iPhone 5 stole away attention and valuable market share. But the HTC One aims to reverse all that, with a brand new iteration of HTC’s Sense overlay, as well as a revamped design language which deters greatly from HTC’s usual style.

We’re about to get started in just a few minutes. So sit back, relax, and enjoy the show!

Jordan Crook February 19, 20137:47 am

Thanks for tuning in guys. We’ll hit you with initial impressions in a few minutes.

Jordan Crook February 19, 20137:47 am

opening up curtains for hands-ons and food!

Jordan Crook February 19, 20137:47 am

Looks like we’re done.

Jordan Crook February 19, 20137:46 am

available in march.

Jordan Crook February 19, 20137:46 am

launching to 80 carriers. t-mobile, best buy, sprint, and ATT.

Jordan Crook February 19, 20137:45 am

“The HTC One is the best phone ever made.”

Jordan Crook February 19, 20137:45 am

Mike Woodward, HTC’s America’s President on stage.

Jordan Crook February 19, 20137:44 am

Has a matte aluminum finish.

Jordan Crook February 19, 20137:44 am

HTC One edges taper to less than 4mm.

Jordan Crook February 19, 20137:44 am

video package over.

Chris Velazco February 19, 20137:43 am

Jordan Crook February 19, 20137:42 am

video package.

Chris Velazco February 19, 20137:42 am

By the way, here’s the full skinny on the newly-revealed HTC One: http://techcrunch.com/2013/02/19/htc-one-official/

Jordan Crook February 19, 20137:42 am

broke down the barrier of having to have non-metallic pieces for antenna connectivity.

Jordan Crook February 19, 20137:42 am

“no extraneous details. pure lines and surfaces.”

Jordan Crook February 19, 20137:41 am

Followed three guiding principles: simple, crafted, and human.

Jordan Crook February 19, 20137:41 am

Ok, now the design lead is talking about design.

Jordan Crook February 19, 20137:41 am

Zoe gives you the most flexibility later. Combine a series of shots into a single image. Remove unwanted people and objects.

Jordan Crook February 19, 20137:40 am

You can send highlight videos through FB, Youtube or email.

Jordan Crook February 19, 20137:40 am

To shuffle content, just hit remix.

Jordan Crook February 19, 20137:40 am

Highlight movies automatically set pictures to music, and add transitions and cross fades. you can choose themes.”

Chris Velazco February 19, 20137:40 am

Jordan Crook February 19, 20137:39 am

You can also add filters.

Jordan Crook February 19, 20137:39 am

HTC One automatically pulls Zoes, photos and videos and creates highlight reel movies on its own. You do nothing.

Jordan Crook February 19, 20137:38 am

“looking at a living gallery instead of static photos.”

Jordan Crook February 19, 20137:38 am

Introducing Zoe. “Brings your photos to life: automatically captures hi-res photos and video at the same time.”

Jordan Crook February 19, 20137:38 am

Talking about the history of photography.

Chris Velazco February 19, 20137:37 am

Jordan Crook February 19, 20137:37 am

THe HTC One delivers better images in lower light. Shows competition’s images.

Jordan Crook February 19, 20137:37 am

the UltraPixel Camera is a real thing. ultrapixels gather 300 percent more light than traditional sensors.

Chris Velazco February 19, 20137:36 am

Chris Velazco February 19, 20137:36 am

Jordan Crook February 19, 20137:36 am

“The megapixel race became a sales quality.”

Jordan Crook February 19, 20137:35 am

Video package on camera.

Jordan Crook February 19, 20137:35 am

Entirely new approach to camera technology. Pulls up a David Pogue quote about how important the pixel size is, opposed to amount of pixels.

Jordan Crook February 19, 20137:34 am

The ability to switch between front and back cameras by swiping on the screen. Seems arbitrary.

Jordan Crook February 19, 20137:34 am

Moving on to camera.

Jordan Crook February 19, 20137:33 am

Sense TV is here on HTC One, integrated with the cloud. Revamped interface to help you navigate to the shows you like.

Jordan Crook February 19, 20137:32 am

He’s talking about noise cancellation on phone calls. “When you’re making a call, phone monitors ambient noise and adjusts frequency response.”

Chris Velazco February 19, 20137:32 am

Jordan Crook February 19, 20137:31 am

“HTC One uses two mics to produce clear, undistorted high-quality audio.”

Jordan Crook February 19, 20137:31 am

Moving on to sound capture, for recording videos.

Jordan Crook February 19, 20137:31 am

They designed a new cloud-centric music player. When you’re listening to the song you can look at lyrics in real time along with the music. Seems a lot like Shazam’s player.

Chris Velazco February 19, 20137:31 am

Jordan Crook February 19, 20137:30 am

“Increases volume and gives you clearer sound than ever before.”

Jordan Crook February 19, 20137:30 am

I love when they do smartphone audio demoes pulled through the venue sound system.

Chris Velazco February 19, 20137:30 am

Jordan Crook February 19, 20137:30 am

HTC One has something called “boom” sound. powerful beats amplifier and dual-speakers that deliver true stereo.

Jordan Crook February 19, 20137:29 am

Now he’s talking audio. “smartphone speakers are always awful.”

Jordan Crook February 19, 20137:29 am

“Blink Feed is just the start.”

Jordan Crook February 19, 20137:29 am

He’s talking about Blink Feed: add or remove topics or areas of interest from the menu, meaning you can filter sports or social.

Jordan Crook February 19, 20137:28 am

More on Blink Feed. “Turns your home screen into an integrated home feed.”

Jordan Crook February 19, 20137:27 am

HTC Design director, Jonah Becker is on stage to talk design.

Jordan Crook February 19, 20137:27 am

Mackenzie back on stage.

Jordan Crook February 19, 20137:26 am

We hear that Zoe will be a lot like a Vine, but under HTC’s brand name. Just what we need, right?

Chris Velazco February 19, 20137:26 am

Jordan Crook February 19, 20137:26 am

He’s excited about ESPN, also outed a new application called Zoe.

Jordan Crook February 19, 20137:25 am

“Technology is an advancer. We see tech as our friend. we love that sports fans use tech to make their experience better.”

Jordan Crook February 19, 20137:25 am

He’s essentially saying that HTC and ESPN strategies are in line.

Jordan Crook February 19, 20137:25 am

ESPN wants to serve consumers wherever they are, no matter how they’re consuming.

Jordan Crook February 19, 20137:24 am

ESPN’s president of global customer sales and marketing, ed erhardt, is on stage.

Jordan Crook February 19, 20137:24 am

One of those is ESPN. Big plug for the sports news network.

Jordan Crook February 19, 20137:23 am

1400 content partners for Blink Feed.

Jordan Crook February 19, 20137:23 am

Here’s that new feature I was talking about: BlinkFeed, which is an updating stream of social updates, news, interests.

Jordan Crook February 19, 20137:23 am

“phone shouldn’t be built on a desktop model, but on a feed model.”

Jordan Crook February 19, 20137:22 am

“No matter your age, we rely on our smartphones and off a constant supply of content.”

Jordan Crook February 19, 20137:22 am

Sense has been given a redesign. Shocker.

Jordan Crook February 19, 20137:22 am

“proud not only to introduce you to htc one, but the new htc sense.”

Chris Velazco February 19, 20137:21 am

Jordan Crook February 19, 20137:21 am

HTC one improves every part of smartphone experience: new design, sound quality, and a revolutionary camera.

Jordan Crook February 19, 20137:21 am

Mackenzie is posing with the phone.

Jordan Crook February 19, 20137:20 am

It looks a lot like the BlackBerry Z10 actually.

Jordan Crook February 19, 20137:20 am

First thing to note, home screen has some sort of live tile or live feed type feature, as opposed to the usual icon-filled home screen.”

Jordan Crook February 19, 20137:20 am

He introduced the HTC One. now watching video package.

Chris Velazco February 19, 20137:19 am

Jordan Crook February 19, 20137:19 am

“htc saw a massive opportunity, to bring your entire smartphone world to another level.”

Jordan Crook February 19, 20137:19 am

“people are snacking on a steady stream of information, looking for creative and new ways to live and share personal stories.”

Jordan Crook February 19, 20137:18 am

“htc has always been bold. htc has always valued innovation. htc launched multiple hero phones last year, and as you know people are using their smartphones today more than ever.”

Jordan Crook February 19, 20137:18 am

Jason MacKenzie, President of HTC, is on stage.

Chris Velazco February 19, 20137:17 am

That was Jordan, by the way. I’m Chris and I’ll be snapping some photos for you today.
And here we go!

Jordan Crook February 19, 20137:15 am

To be clear, I’m officially obsessed with the British lady that keeps making announcements. Except for the fact that she keeps saying we’re starting, only to play more 2-minute loop music.

Chris Velazco February 19, 20137:14 am

And the music is finally over — now we’re just waiting to “sync” with the London event.

Jordan Crook February 19, 20137:11 am
Jordan Crook February 19, 20137:10 am

Connectivity issues with our liveblog have been officially squashed. Smooth sailing from here. All I need to worry about now is getting this looping theme music out of my head.

Chris Velazco February 19, 20137:08 am

Chris Velazco February 19, 20137:07 am

As a brief reminder, here’s a leaked image of what HTC will reportedly unveil today. Shouldn’t be too long until we see how close it is.

http://techcrunch.com/2013/02/19/htc-one-final-press-images-leak-ahead-of-todays-launch-event/

Jordan Crook February 19, 20137:04 am

Hello World! A English accent just told us over the loud speaker that “we’re just waiting on a few more people to arrive.”