For a while now, Google has regularly worked with well-known brands like Cirque du Solei and others to launch advanced web-based experiences optimized for its Chrome browser. Today is Disney’s turn. Google, in collaboration with UNIT9 and Disney, just launched Find Your Way to Oz, a new Chrome experiment based on Disney’s upcoming movie “Oz The Great and Powerful.” The experience, Google writes, allows you “to take an interactive journey through a Kansas circus, which leads you to the land of Oz after you are swept up by a massive storm.”
The Chrome experiment is fun to play with even without knowing all the technical details. If you want to delve a little bit deeper without having to touch the code, you can append ?debug=on to the site’s URL, wait for it to load and then press Ctrl-i to bring up a new menu that allows you to customize the experience a bit and leave the predetermined camera path to freely roam across the 3D world.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...