Facebook Offers Have Been Claimed By 42M Users

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Slow To Rev Up, Gifts and User Promoted Posts Generated Under $5M In Facebook Q4 Revenue

Facebook COO Sheryl Sandberg highlighted the growth that Facebook Offers has seen since it launched last year — she said that offers have been claimed by 42 million unique users.

Sandberg’s statement came during a larger discussion of Facebook’s ad business during the company’s fourth quarter earnings call. Last quarter, Sandberg said that 100,000 small- and medium-sized businesses have used the Offers product. Facebook’s David Fischer also gave a talk last fall where he said that friend-to-friend sharing drives 3/4 percent of redemptions among the most popular offers.

During the call, Sandberg also shared some other (somewhat random) statistics about the success of Facebook ad campaigns. She pointed to a campaign that Walmart used to reach 50 million users over Thanksgiving (so Facebook can deliver significant results for big brands). And she said that research done with Datalogix has revealed that ads delivered in Facebook’s news feed drive eight times more offline sales than ads on the right hand side of the page.

Facebook Q4 2012 Earnings