On the web, there's plenty of room to throw a scattershot of ads at people and hope one resonates. On mobile where there's reduced real-estate, you have to make every pixel count by targeting ads with
If you've ever gotten a fake friend request, you know Facebook has spammers. But it's winning the fight against them. Facebook's estimate of the total percentage of monthly users that are "undesirable
Facebook risked driving users away by showing more ads in the news feed last year, but to Mark Zuckerberg's surprise, a big increase in their presence during 2012 only reduced Likes and comments by 2%
Facebook's user base is growing much faster outside of the U.S. than it is in its home market, but it has a little problem: those users are continuing to generate far less revenue than U.S. consumers
About one-fifth of iOS’ top grossing developers are testing out Facebook app install ads, showing some early traction for the new product. Sheryl Sandberg, the company’s COO, mentioned thi
Facebook COO Sheryl Sandberg highlighted the growth that Facebook Offers has seen since it launched last year — she said that offers have been claimed by 42 million unique users.
Sandberg's state
As Facebook looks for new ways to make money, it disclosed during its Q4 2012 earnings call today that its Gifts product and promoted user posts functionality accounted for less than $5 million of Fac
On Facebook's earnings call today, CEO Mark Zuckerberg made a strong statement about the company's further investment in product development, especially those products that are making money for the co
<a target="_blank" href="http://www.facebook.com">Facebook</a> has been making some efforts to grow new business areas beyond advertising in areas like Gifts and Facebook Credits in apps, but so far t
As part of today's <a href="https://techcrunch.com/2013/01/30/facebooks-q4-revenue-rises-40-to-1-59b-shares-decline-7-percent-in-after-hours/">fourth-quarter earnings report</a>, Facebook announced th
Today is Q4 earnings day for Facebook, and we’ve learned some really interesting things about the growth of the social network. Surprisingly to some, mobile DAUs have exceeded those on the web,