It’s no secret that real estate site Zillow has been putting quite a bit of emphasis on the rental side of the housing market recently. Today, the company is expanding its portfolio of tools for rental professionals with the launch of its free property management websites for property managers and rental agents.
According to Zillow, the new service is aimed at rental professionals “who do not have their own website, wish to improve their current website or are looking for a free custom Web solution.” Zillow’s sites come in a variety of templates, themes and colors and are obviously tightly integrated with the rest of Zillow’s suite of rental tools. Any change an agent makes on Zillow Rental will immediately carry over to the new property management sites. The company also notes that its sites are search engine optimized and will offer “Rent vs. Buy” and “How Much is My Rent” calculators.
Obviously, these aren’t the world’s most exciting sites, but the point here is to help small businesses that wouldn’t otherwise have the know-how to be on the web online.
“At Zillow we’re focused on giving rental professionals the tools they need to attract and collaborate with prospective tenants,” said David Vivero, vice president of Zillow Rentals in a canned statement today. “Giving every property manager a beautiful search engine-optimized website is yet another way Zillow Rentals will help rental professionals get more exposure for their listings and fill their vacancies faster and more easily.”