TechStars Boston 2011 grad Promoboxx, a startup offering a brand-to-retailer marketing platform, has raised an additional investment of $1.375 million to close its Series Seed round of financing. The company’s investors include Launch Capital, Boston Seed, SK Ventures, Common Angels, Stage 1 Ventures, and over 30 angels. In December of last year, Promoboxx raised $565,000 from SK Ventures, Brand Ventures, Launch Capital, and various angels.
Angel investors in Promoboxx include Jean Hammond, Walt Winshall, Michael Mark, Mike Dornbrook, Rich Greenfield, Adam Berrey, Dave Balter, David Kaufmann, and many others.
Promoboxx helps brands connect with their retailer partners, allowing individual stores to set up their own online promotions in minutes using an online dashboard. As co-founder and CEO Ben Carcio told us in the past, brands today spend nearly $30 billion supporting their retailers with offline materials, like in-store signage, yellow page ads, and newspaper ads. Promoboxx wants to direct more of their marketing budget online.
On the backend, brands can set up one promotion which is automatically tailored to each of its retailers, and stores can also set up their own promotions using materials and creatives that the brands have provided. After building the promo, it can be automatically shared to Facebook, Twitter and elsewhere on the social web. Its impact (clicks, conversions, etc.) is also monitored from the same dashboard.
The company scored its first big client win in January when it landed Chevy’s Super Bowl campaign. Carcio tells us that Promoboxx is now working with a number of major brands, such as Chevrolet, Volkswagen, Trek Bicycles, Reebok, and others which he’s unable to name. In total, the company has 10 brand customers and has run more than 30 campaigns on its platform to date. Revenue growth in 2012 is at 400 percent, Carcio says.
Now 15 employees, Boston-based Promoboxx will use the new investment to hire in sales, client services, and development and is looking for a VP/Director of Product. Also on the horizon: The company will debut a full self-service product in March, aimed at small-to-mid-sized brands.