Google just announced that it has added Cherokee as Gmail’s 57th supported language. While Google has continuously expanded its language support for Gmail and its other services, this marks the first time that Google has added a Native American tribal language to its repertoire.
Google, of course, isn’t doing this because of the large number of Cherokee-speaking Gmail users who are demanding support for their language. Indeed, the company points toward a 2002 survey of the Oklahoma Cherokee population that found that “no one under 40 spoke conversational Cherokee.” Because of this survey, however, the Cherokee Nation decided to explore the use of technology to encourage a new generation to use the language.
The Cherokee Nation worked together with the Gmail team to make today’s announcement a possibility. Google writes that by working together with Durbin Feeling – the author of the Cherokee-English Dictionary – the teams “were able to find and implement the right words for hundreds of Gmail terms, from “inbox” (ᎧᏁᏌᎢᏱ) and “sign in” (ᏕᏣᏙᎥ ᎰᏪᎸᎦ) to “spam” (ᎤᏲᎢ).”
As part of this effort, Google also added Cherokee to its recently launched virtual keyboards for Gmail. This, says Google, will enable Cherokee students to “easily contact their tribal elders, e.g., “Joseph wants to chat” (“ᏦᏏᏫ ᎤᏚᎵ ᎦᏬᏂᎯᏍᏗ”) and connect instantly.”
Gmail, also known as Google Mail, is a free email service provided by Google which has innovative features such as “conversation view” email threads, search-oriented interface, and plenty of free storage (almost 7.7GB). Gmail opened in private beta mode in April 2004 by invitation only. At first, invites were hard to come by and were spotted up for sale on auction sites like eBay. The email service is now open to everyone and is part of Google Apps. ...
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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