Google has yet to publish a native Google Maps app for Apple’s iOS devices (although we hear it’s coming soon), but in the meantime it continues to beef up the experience on its iOS-focused web app, today adding its popular Street View functionality, which lets users see actual images of a location or route. The news first came out yesterday, in the WSJ. The first sighting of Street View in the mobile web app for iOS came from the iPhoneinCanada blog. Google itself has yet to announce anything official. Update: It has now.
The move gives the web app greater parity with what Google is already doing online, and it is another sign of what we will expect to see when the native iOS app finally hits the App Store.
Apple dropped Google’s data for its own native app with the most recent iOS 6 update, but so far Apple’s alternative offering has not proven to be as reliable as the Google version. That’s caused no end of problems and complaints, and last week Apple’s CEO Tim Cook wrote an open letter to apologize — and suggest some back-up options while Apple continued to improve its own mapping product.
So what may have looked like a big loss for Google, at least in the short term, is actually a win, with people turning to its product on the web to replicate the old experience, and now associating Google Maps with reliability — and, with the addition of things like Street View, usable functionality. (Although some privacy advocates would argue that this isn’t the kind of functionality that should be allowed.)
And we can confirm that it’s not only in North America where it is working. Now you too can see how overcast central London looks.
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Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...