Nokia Joins The iPhone 5 Bashing With This Clever Lumia 920 Video Ad

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, October 2nd, 2012

Samsung loves to bash the iPhone and its legions of dedicated fans. And now Nokia has thrown down, too.

Nokia announced the stunning Lumia 920 last month. In several ways, it’s an anti-iPhone with a large screen, forward-thinking hardware features, and, yes like this ad brags, multiple color options.

For better or worse, phone manufacturers have turned to attacking the Apple and the iPhone rather than simply advertising their phones.

Verizon was very blunt with its 2009 iDon’t DroidDoes ad campaign. Motorola poked fun at the mindless Apple fanboys in its 2011 Xoom Super Bowl commercial. Then, later that year, Samsung also made fun of ignorant iPhone users. Samsung revived the ad campaign for the launch of the Galaxy S III, saying there’s no need to wait in line as the next big thing (the GSIII) is already here. This brings us to Nokia.

Nokia is in a tough spot. It needs a hit. This video just hit YouTube today. There’s no word if it will be aired on TV. But expect a major marketing push for the new Lumia phones. And for good reason, too. They’re fantastic.


Company: Nokia
Website: nokia.com
Launch Date: 1865
IPO: August 7, 1994, NYSE:NOK

NOKIA is a Finnish multinational communications corporation. It is primarily engaged in the manufacturing of mobile devices and in converging Internet and communications industries. They make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia is the owner of Symbian operation system and partially owns MeeGo operating system.

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