Preparation For Apple’s iPhone Event Is Underway

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Saturday, September 8th, 2012
appleprep

If you’ve been paying attention at all, you know that the next iPhone is right around the corner. Apple has sent out invites to a September 12 event — that’s on Wednesday, by the way — just as we’ve long expected.

The event is to be held at the Yerba Buena Center for the Arts, which just so happens to be located right next to the hotel we’re staying at for Disrupt (Hackathon begins today, by the way). In proper Apple fashion, the company has already begun preparation for the announcement event, hanging a massive Apple banner outside of the huge event center.

The banner has the same rainbow-flavored background that Apple’s been using for a while for its events.

The next iPhone will no doubt make a big splash. It’s got a larger screen, marking the first time that Apple has ventured from the 3.5-inch sweet spot. It’ll also have a new, smaller mini-port, along with a two-tone metal backplate and possibly NFC.

We reported earlier this month that Apple will release the next iPhone on September 21, and things seem to be matching up well for this.


Product: iPhone
Website: apple.com
Company Apple

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...

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