Live From Amazon’s 2012 Event: Fire It Up!

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Thursday, September 6th, 2012
amazonlead

From outside a massive hangar in Los Angeles, California, grown men and women — members of the press — just literally ran into the venue for Amazon’s special 2012 press event.

A next-generation Fire is expected, along with updated Kindle ereaders and a whole lot of content deals.

We even caught wind of a new serialized fiction deal just last night, so expect to hear quite a bit.

We’re told this is going to be a long press conference, but fear not. I’ll be right here with you from beginning to finish.

Fire it up!