Twitter just launched its “Certified Products Program” to highlight “the best products and services to thrive on Twitter.” The program is meant to help companies find “the best tools to engage with their customers” and “understand what people are saying about them on Twitter.” To do so, Twitter is focusing on three product categories: engagement, analytics and data resellers. All of these, of course, are products that Twitter identified as tools it wants its developer ecosystem to focus on in its infamous blog post from earlier this month.
In the announcement, the company’s business development manager Doug Williams notes that “this is just the beginning” and that Twitter is looking forward to adding more companies in the future. Potential new partners can apply for certification here.
Here are the guidelines for products that want to become certified:
Certified products, of course, also have to follow all of Twitter’s attribution guidelines and display requirements.
Unsurprisingly, Twitter is not recommending any third-party Twitter clients in this list. These, after all, aren’t among the products Twitter wants to see in its ecosystem as the company argues that they don’t add enough value for its users.
Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.