A few weeks ago, we wrote about Clipix, a new visual bookmarking tool that is somewhat of a hybrid between Pinterest and Evernote. Since its launch in June, the service has seen impressive growth and the company is currently gearing up to launch its new mobile web app and native iOS and Android apps next month. Today, however, the company is launching its QR code generator. The interesting twist here, as the company’s CEO and founder Oded Berkowitz told me earlier this week, is the combination of the QR code with the storage and bookmarking service on Clipix, which the company believes makes its QR codes far more useful than standard ones.
Most of the time, after all, users scan a QR code, check out a link and quickly forget about it again. By using the Clipix QR code generator, potential customers can immediately save any link to their Clipix boards for later reference. After you scan one of these codes, you can either save the link to Clipix, email it to yourself or just view the content behind the link. The link, of course, can point to any site on the web, including public clipboard on the service itself.
This new service, Berkowitz told me, should be especially useful for companies that want to distribute promotional materials at trade shows or real estate agents who want to share real estate information. Indeed, as Berkowitz told me, Clipix is already popular with a number of real estate agents as they can easily store images and other information about a house on the service and then share it with potential buyers.
To use the QR codes, users obviously don’t have to be members of the service, but to generate them, they have to sign up for Clipix first.
At its core, of course, the service is a visual bookmarking service for links, photos and documents. One of the most interesting features about the service, however, is probably its price-drop alert tool. This feature allows you to save a link to a product on a site like Amazon, for example, and then set an alert for whenever the price of this item drops under a certain threshold. This feature, as Berkowitz told me, has proven for more popular than the company expected.
As for the QR codes, the jury is obviously still out on how useful they really are and the mainstream market in the U.S. hasn’t really warmed up to them yet. Berkowitz hopes that this new tool adds some much-needed usefulness to QR codes and this actually looks like a cool feature. Whether people will actually scan them, though, remains to be seen.