IHS iSuppli: Apple Holds 70% Of The Tablet Market, Highest Market Share Since Q1 2011

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Tuesday, August 14th, 2012
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We all know the iPad is king of tablets, but it would appear that Apple has extended its lead in the slate market shipping approximately 70 percent of all tablets in the second quarter of this year. Unfortunately for Apple, Google’s recently released Nexus 7 tablet isn’t included in these numbers as it only started shipping after the April-June quarter was over.

Up from a 58 percent market share in the first quarter, Apple now holds 69.6 percent of the market, according to research firm IHS iSuppli.

The firm claims that this is the largest share of the market that Apple has held since Q1 of last year, before everyone and their brother was making a tablet and sending it out into the market.

Samsung has taken the second place spot behind Apple, shipping approximately 2.3 million tablets for a 9.2 percent market share. Impressive as it is, it’s a far cry from Apple’s 17 million tablets shipped globally.

Rounding out the market, Amazon shipped about 1 million Fire tablets, accounting for 4.2 percent of the market, while Asus and Barnes and Noble walk away from Q2 with 2.8 percent and 1.9 percent of the market respectively.


Company: iSuppli
Website: isuppli.com

iSuppli Corporation helps clients improve performance in the electronics value chain by providing them with the facts, analysis and advice they require to know precisely how to succeed. Their team of industry veterans monitor the status of the electronics value chain, and continuously update a score of self-consistent databases that track industry performance. Services afforded by iSuppli range from electronic component research to device-specific application market forecasts, from teardown analysis to consumer electronics and from display device and systems...

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