Report: Rich People Prefer iThings

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Thursday, July 26th, 2012
Warbucks iPad

Remember that one time MG compared the iPhone 4S to a Mercedes and the Galaxy Nexus to a Honda and the Internet exploded? Well, it would seem that the division of classes (with regards to gadgetry) wasn’t too far off.

According to a report by Spectrem Group (which specializes in retirement and especially affluent markets), people with more money prefer iThings. For example, among users with a net worth exceeding $100K, the iPhone and iPad have the greatest market share, at 46 percent and 53 percent respectively. Android comes in second within this group, with a 34 percent share in phones and a 16 percent share going to the Kindle Fire.

And the wealthier they get, the more they heart Apple. Among users that net more than $1 million, the iPhone grabs even more of a market share at 48 percent, compared to a 33 percent market share for Android phones.

And if you think the iPhone is loved by the one percent, then the iPad is clearly a must-have, with a 61 percent market share among the million dollar club. Meanwhile, the Kindle Fire drops another point in this bracket.

But let’s take it a step further — perhaps the ultra-super-duper-Daddy-Warbucks rich prefer Android? Nope.

Spectrem Group reports that the iPhone takes a 59 percent market share among those with a net worth exceeding $5 million, while the iPad strangely falls to a 57 percent share. Even more strange, Android’s tablet market share doesn’t grow. The Kindle Fire drops down to a 7 percent share to tie with Barnes & Noble’s Nook with Internet (we believe the LA Times is referring to both the Nook Color and Nook Tablet here). In the phone department, only 25 percent of the market (whose net worth is at least $5 million, of course) own an Android.

[via LA Times]


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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Product: iPhone
Website: apple.com
Company Apple

Apple’s iPhone was introduced at MacWorld in January 2007 and officially went on sale June 29, 2007, selling 146,000 units within the first weekend of launch. The phone has been hailed as revolutionary with its bundle of advanced mobile web browsing, music and video playback, and touch screen controls. The iPhone is exclusively carried on the networks of both AT&T and Verizon in the U.S. An iPhone can function as a video camera (video recording was not a standard feature...

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Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...

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