So What Do I Do With My Food Now? Eat It? [Instagram Is Still Down, Bad Jokes On Twitter Ensue]

Ingrid Lunden

Ingrid is a reporter for TechCrunch, joining February 2012, based out of London. She comes from paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most... → Learn More

Saturday, June 30th, 2012
Screen shot 2012-06-30 at 17.52.12

Oh yes, the social media food humor is rolling in — eat it up, people. According to Twitter’s real-time search, Instagram being down, as a result of an Amazon Web Services storm-related incident, is unleashing a cornucopia of Instagram-related food jokes, at a rate of about one every couple of seconds.

They’re a little cheesy (sorry!) but do underscore just how much the photo-sharing app is used (or, least how much it’s used by the kind of folks who also take to Twitter when they have an issue with the world). And how much it’s become a part of life’s everyday small events, perhaps more than any other social media app.

According to Twitter, the most-tweeted Instagram-down-food joke so far comesĀ from Jason de Plater (and I love that his name even has a food pun in it! how cool is that?), with currently over 5,000 tweets.

It’s a nice example of how something can go viral on Twitter: de Plater currently has less than 1,000 followers, compared to over 13,000 for a guy who has penned another popular Instagram-food-down tweet, Nicholas Austin Maroney, aka @YourFavWhiteMan, currently at nearly 3,000 tweets.

Yes, there are thousands more like it! Including a nice meta-jibe from our resident hilarious comedienne, Alexia.

Others are trying to advance the joke a bit:

Gotta love a VC who’s thinking like a chess player, a couple of steps ahead of the crowd.


Company: Instagram
Website: instagram.com
Launch Date: March 2010
Funding: $57.5M

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above or any Android device running Android 2.2 or above. In an homage to both the Kodak Instamatic and Polaroid cameras, Instagram confines photos into a square...

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