I love Grindr, and not just because it’s all about the gays. (Full disclosure: I’m super gay.) The reason I love Grindr is because it’s one of the few location-based social networks to show sustained growth and user loyalty, and with that, Grindr is making a difference in the political realm through Grindr for Equality.
Founder Joel Simkhai dropped into our studio to give us a bit of a status update on not only Grindr but Blendr, the open-to-everyone location-based social network. He proudly announced that in the past three months, Grindr has surpassed 4 million users (with 500,000 new users in the last quarter alone), and 1 million active daily uniques.
Blendr, the gender-open counterpart to Grindr, has also picked up steam. The platform was criticized for being a bit of a sausage party, with very few women on the platform. But according to recent survey results from the company, around 60 percent of women and 40 percent of men on the platform have found someone through Blendr.
Joel and I also talked about his gay rights campaign, Grindr for Equality, which we reported on back in February. The project basically uses Grindr as a megaphone for gay rights issues in certain geographic areas, making action super easy by placing a “call your senator” or “call your congressman” button right in the app itself. Joe reports that Grindr for Equality is still going strong.
I also couldn’t help but ask Joel what he thinks of the recent Skout disaster. If you don’t know, three minors were the targets of sexual attacks after using the Skout location-based flirting app. Founder Christian Wiklund then had to shut down the app to minors.
Grindr, on the other hand, is only available to adults 18 and up, but with location-based dating being the focus of the app, it seemed that Simkhai’s opinion would be valuable.
He said that with Grindr, he’s struggled with the fact that teenagers aren’t allowed on the platform. “As I was coming out as a gay man, I wish I had something like Grindr when I was 15 or 16. It would have been great to have it. It’s not a decision we took lightly because of that. But I want to protect minors, and that’s more important.”
Joel Simkhai is founder & CEO of Grindr, the worlds largest all-male mobile location based social network. Joel was born in Tel Aviv in 1976, and at the age of three he emigrated from Israel with his family to New York, where he was raised. In 1998, he attended Tufts University, earning his Bachelor of Arts degree in a double major of International Relations and Economics. Joel then went on to work in several different fields, from finance to a...
Since launching in March 2009, Grindr has become a global sensation and surpassed 6 million users in 192 countries. Since launching on Apple iOS devices, Grindr versions have been created for iPad, Android and select BlackBerry models as well as enhanced subscription-based upgrade, Grindr Xtra. On a daily basis, Grindr counts some 10,000 new users who log on approximately eight times per day and spend an average of 1.5 hours each day using the app. For more information about...
Launched in September 2011, Blendr is the ultimate social compass for individuals seeking to strike conversations with new people nearby and check out what’s happening at surrounding venues in the moment. The free location-based mobile app, available on the iPhone, iPad and iPod touch, empowers users to make new social connections with those nearby who share similar interests, have a common background or like to go to the same places. Offering many of the same features, Blendr is also available...