Facebook just made several changes to its self-serve ad options. The big one: That advertisers can now buy mobile-only news feed Sponsored Stories — potentially huge for app developers looking to buy installs.
This could be a key step for Facebook to monetize its massive mobile audience in a significant way — a constant topic among skeptics in the run-up to the company’s IPO. Facebook was already moving into mobile advertising, but this new option should be especially attractive to advertisers who want to reach a mobile-only audience.
For example, this could be a big opportunity for smartphone app developers, who can now target potential users when they’re actually on their phones, offering them a link that goes directly to the download page in the app store. This could also be tempting to local businesses (especially when coupled with Facebook’s zip code-level ad targeting) who want to reach users when they’re out-and-about on their phones.
Here’s the full list of placements that Facebook says advertisers can now buy through its API and Power Editor:
Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...