TransferWise Raises $1.3M From Index, Others For The Next Disruption In Money Transfer: Crowdsourcing

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If you’ve ever had to transfer money from one currency to another, you know that it can be a frustratingly pricey business. Now a new company, TransferWise, has raised seed funding totaling $1.3 million to tackle that problem.

TransferWise describes itself as the “Skype of money transfer” because it allows consumers to send money between UK and European accounts for a fraction of the price that banks charge, using a peer-to-peer, “crowdsourced” model to get the best rate on the exchange.

(And, also like Skype, it is banking on scaling up the business quickly in order to make some money back on the margin that it loses in individual transactions. So far the service is only available in two currencies, euros and pounds, but there may be more added soon.)

“Charging a small amount is clearly a scale business but we’ve now proven this model works between Pounds and Euros, so now the question is to expand, adding more users and more currencies and markets,” says Taavet Hinrikus, TransferWise’s founder and CEO. He says dollar expansion is “definitely” something the company is planning but equally is considering transfers to India and China, partly as a result of this funding. “There is so much to do,” he says.

Hinrikus is no stranger to growing along the Skype model: he was the Internet calling giant’s first employee.

And similarly, the company’s new investors also lend the startup strong e-commerce cred: In addition to lead investors IA Ventures and Index Ventures (which only weeks ago put $16 million into another crowdsourced money-exchanging startup, Funding Circle), other backers include PayPal co-founder Max Levchin, and an unnamed group of strategic angel investors that the company says have been behind a number of other disruptive e-payment plays like Wonga, Betfair and PayPal. Kima Ventures, Seedcamp and The Accelerator Group also participated.

The financials behind TransferWise make the service a very compelling option for individuals sending money from one currency to the other: A typical transfer of £1,000 into euros using Western Union can cost over £100 once you add in exchange rates and other fees. Hinrikus says the same transfer with a bank is slightly better but still expensive at £50. TranferWise’s cut on the same deal? £4.50, he says.

That kind of cost savings appeals exactly to the kind of people that TransferWise is seeing already using the service: expats, retirees, overseas workers and (increasingly) small businesses. These categories of users collectively transfer a significant amount of money every year: TransferWise notes that expatriate retirees alone transfer £400 million annually transferring money through banks.

So how does it work, exactly? Hinrikus explains that TransferWise uses the same mid-market exchange rates that big banks get on the interbank market. However, banks will often play around with that exchange rate and then factor in their own fees into the process. In contrast, TransferWise takes a fee of £1 on transfers up to £300. The basic transfer works much in the same way that it does when you transfer money through banks: you visit the site, enter your bank and the receiving bank’s details and the amount of money you want to transfer, and the process is completed by TransferWise.

The funding news also comes on the heels of TransferWise turning one year-old and reporting a milestone in its growth in February: €10 million ($13 million) in funds transferred, with €500,000 saved for users in the process. Those are small sums in the greater world of money transfers, which sees upwards of $4 trillion in funds transferred every day. Still, that is also a sign that the service is seeing some activity, and that the market holds a lot of potential, too.

Roger Ehrenberg, managing partner at IA Ventures,will join TransferWise’s board of directors.

[photo: Images of Money, Flickr]