Fly Or Die: Swivl

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Sunday, April 8th, 2012

You’ve met the Swivl before.

Back in November, Satarii debuted the Swivl (formerly known as the Star), and we went hands-on with the substitute camera-man around Christmas.

Good times.

But today is judgement day. Actually, today is Easter, but let’s just roll with it.

Matt and I sat down in the studio to discuss whether this camera dock is worth it’s $179 price tag? Granted, it has a pretty sweet trick up its sleeve — it will “Swivl” to follow you around the room like a human camera man would — but $179 is a lot for an accessory.

Still, Matt and I see potential in quite a few different situations, and in the world of hardware startups that’s a really solid beginning.


Company: Satarii
Website: satarii.com

Product design company.

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Product: Swivl
Website: swivl.com
Company Satarii

Swivl is your personal cameraman for hands free video with iPhones, iPod Touches, and pocket cameras. Swivl keeps you centered in the frame and rotates to keep up with you.

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